Strategic Marketing Technologies Professional

7 days ago

Sydney, New South Wales, Australia Bebeearchitect Full time

Marketing Technologies Architect Position
We are seeking an experienced and innovative Marketing Technologies Architect to lead the evolution of our marketing technology ecosystem within the healthcare sector. The successful candidate will design and integrate platforms like CMS, CRM, CDP, MAP, DAM, and Data Warehouse to enable impactful campaigns and seamless customer experiences.
This is a high-level role that requires strong technical leadership skills, deep architectural understanding, and hands-on experience with MarTech platforms. The ideal candidate will have excellent analytical and problem-solving skills with the ability to design robust and scalable technical solutions.
The selected candidate will work closely with IT and data teams to establish robust and scalable integration solutions, ensure compliance with relevant healthcare regulations, and monitor the health and performance of the MarTech ecosystem.
Key Responsibilities:
Define and maintain the overall architecture for our MarTech landscape, ensuring scalability, security, and integration across all applications.
Develop and document architectural blueprints, standards, and best practices for MarTech implementations.
Evaluate and recommend new MarTech technologies and solutions that align with business needs and architectural principles.
Integration Strategy & Design:
Lead the design and implementation of seamless integrations between our core MarTech applications: CMS, PIM, Enterprise Search, CRM, SFMC, and CDP.
Define data flows and integration patterns to ensure data consistency and accuracy across the MarTech stack.
Technical Leadership & Guidance:
Provide technical leadership and guidance to application teams and vendors involved in MarTech projects.
Mentor and coach technical resources on MarTech architecture and integration best practices.
Requirements:
Bachelor's degree in Computer Science, Information Technology, or a related field.
Minimum of 7 years of experience in designing and implementing enterprise-level marketing technology solutions.
Deep architectural understanding and hands-on experience with the specific MarTech platforms (CMS, PIM, DAM, CDP)
Strong understanding of integration patterns, API architectures, and data integration tools and technologies.
Excellent analytical and problem-solving skills with the ability to design robust and scalable technical solutions.

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