Cx Manager

5 days ago

Melbourne, Victoria, Australia Buscojobs Full time

The CX Manager within the CDMO team plays a crucial role in driving data-driven strategies for L'Oréal brands within the ANZ region.
Reporting into the DDX Director, this role focuses on leveraging consumer insights and data to enhance brand engagement, personalise consumer experiences, and optimise marketing effectiveness across all touchpoints, with a strong emphasis on omnichannel integration.ABOUT THE JOBDefine and implement the CRM vision and strategy for L'Oréal ANZ, ensuring alignment with global & zone best practices and local market dynamics.Provide thought leadership on CRM strategies across all channels, focusing on acquisition, retention, and engagement.Partner with CRM teams to explore new data acquisition opportunities and ensure compliance with data privacy regulations.Lead the development and operationalisation of data acquisition and activation frameworks to grow first-party data, enhance consumer engagement, loyalty, and drive sales.Develop strategies to collect valuable customer data from sources like websites, e-commerce, in-store, media, and beauty tech.Analyse consumer data to provide actionable insights to brand, CMI, media, and eCommerce teams for campaign optimisation and customer experience improvement.Monitor program performance and identify opportunities to maximise customer lifetime value and brand loyalty in ANZ.Create business cases demonstrating the value of loyalty programs to brands.Collaborate with cross-functional teams to ensure seamless, personalised customer experiences across online and offline touchpoints.Oversee CRM system implementation and maintenance, ensuring data integrity and integration with other systems.Track and report on CRM KPIs regularly to stakeholders.ABOUT YOUProven experience in CRM and loyalty marketing within the ANZ market.Deep understanding of the ANZ consumer landscape and digital marketing trends.Experience managing CRM platforms like Salesforce Marketing Cloud, Adobe Experience Cloud, or similar.Strong analytical skills and familiarity with data analysis tools.Excellent communication, presentation, and interpersonal skills.Ability to work independently and collaboratively.ABOUT THE PERKSLife insurance and Income ProtectionHybrid working with two WFH days per weekOn-site gym and health & well-being programsCorporate discountsABOUT THE DIVISIONThe L'Oréal Group operates in 150 markets globally, dedicated to creating beauty that moves the world.
As an industry leader with €43 billion in sales in 2024, we address complex challenges at scale while promoting inclusivity and sustainability, shaping the future of beauty with diversity and purpose.ABOUT L'OREAL GROUP, AUSTRALIA AND NEW ZEALANDWe support flexible work arrangements to reduce barriers caused by traditional practices.
If you need adjustments or accommodations, please contact our Talent Acquisition team.
We are committed to diversity and equal opportunity, encouraging applications regardless of gender, ethnicity, religion, or disability.
We are recognized as an Employer of Choice for Gender Equality (WGEA) and a Family Friendly Workplace (Parents At Work & UNICEF).
L'Oréal acknowledges the Traditional Owners & Custodians of the lands we work on and pay respects to their Elders past, present, and emerging.
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