Marketing Specialist

**Job Title**: Marketing Specialist - Agribusiness

**Location**: 1544 Castlereagh Highway, Galambine NSW 2850

Reports to: Director

Pay: $74,000 plus per annum depending on skills and experience

**Position Overview**:
We are seeking a highly motivated Marketing Specialist to join our team at Gooree Park Holdings Pty Ltd. Building on an outstanding reputation as a thoroughbred race horse enterprise, Gooree Park has diversified its business activities to include production of its own boutique wine range, management of farm stay accommodation and events, farm tour experiences and lifestyle horse agistment. As the company's Marketing Specialist, you will focus on creating and executing an overarching strategic marketing plan to integrate and promote our newly diversified enterprise as a desirable regional lifestyle, tourism and hospitality destination, drive consumer engagement, and help expand our market reach.

**Key Responsibilities**:

- Marketing Strategy Development: Design and implement marketing strategies specifically tailored for our integrated regional lifestyle, tourism and hospitality operations.
- Brand Building & Positioning: Collaborate with the Director to ensure the Gooree brand is effectively positioned in the regional lifestyle, tourism and hospitality market, emphasizing its unique qualities and value proposition.
- Content Creation: Create engaging and informative content that resonates with potential clients, using storytelling techniques to convey the brand's narrative through various channels (social media and blogs).
- Customer Insights & Market Research: Conduct in-depth research into trends, consumer behaviors, and competitor activities. Use this information to tailor marketing efforts and maintain a competitive edge.
- Cross-Channel Marketing: Manage integrated campaigns across online and offline channels to reach the target audience, driving both brand loyalty and sales.
- Event Marketing & Promotions: Plan and execute events, trade shows, and consumer promotions to elevate brand presence and engagement.
- Partnerships & Collaborations: Work closely with distributors, retailers, and influencers in the to promote our brand and foster long-term relationships that enhance sales opportunities.
- Sales Support & Collateral Development: Develop marketing materials and sales tools to support driving revenue and building stronger relationships with key customers.
- Performance Analysis & Reporting: Track, measure, and report on the performance of all marketing activities, providing actionable insights and recommendations for improvement.

**Qualifications**:

- Experience: 3+ years of marketing experience, with a strong background in consumer product / lifestyle marketing.
- Education: Bachelor's degree in Marketing, Business Administration, Communications, or a related field.

**Skills**:

- Strong understanding of marketing strategies and best practices.
- Proven experience with digital marketing tools, social media platforms, and analytics.
- Excellent written and verbal communication skills with a creative mindset for content creation.
- Ability to analyze market data and customer insights to drive decision-making.
- Strong project management and organizational skills, able to multitask and meet deadlines.

**How to Apply**: Please submit your resume, cover letter, and any relevant portfolio materials. We look forward to seeing how your passion and marketing expertise can help us achieve our goals.

This advertisement was first published on: 27 January 2025

Applications will be accepted to close of business: 24 February 2025

**Job Types**: Full-time, Permanent

Pay: $74,000.00 per year

Schedule:

- 8 hour shift

Work Authorisation:

- Australia (preferred)

Application Deadline: 24/02/2025