Marketing Manager

2 days ago

Perth, Western Australia Locafy Full time

Locafy (awesomely cool Nasdaq listed SEO tech company), is on the prowl for an energetic Marketing Manager to work in its Subiaco head office.

Locafy is transforming local search, allowing businesses to get found faster, better and more efficiently at a click of a button. Our technology is rapidly growing, operating in over 10 different countries ensuring hundreds of clients appear top of search, and get found by local customers.

The Marketing Manager role involves working with many aspects of the Locafy business as it grows market share, builds brand awareness and becomes Australia's next unicorn.

We are in need of a quick-thinking superstar who is eager to participate, keen to develop and loves getting extremely creative to build a very exciting brand on the global stage.

So if the voice in your head says "wow this is exactly what I've been dreaming of", you get a kick out of making a difference for clients, want to work with an awesome team and get on board the next bullet train - please get in touch.

**Objectives of this role**:

- Assisting the Chief Marketing Officer to establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics

**Responsibilities**:

- Working with the marketing team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
- Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
- Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
- Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

**Skills and qualifications**
- Bachelor's degree (or equivalent) in marketing, business, or related field
- Excellent written and verbal communication skills
- Proven experience developing marketing plans and campaigns
- Strong project management, multitasking, and decision-making skills
- Metrics-driven marketing mind with eye for creativity
- Experience with marketing automation and CRM tools
- Proven experience in planning and managing events / conferences

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