Senior Marketing Manager

From humble beginnings in downtown Bendigo to supporting Australian communities far and wide- Myer has always been a special place, transcending beyond just a place to work.
Myer is a place for finding life-long friendships, a safe space with a big heart. Here, you're encouraged to be yourself, share your ideas and are entrusted to deliver your very best. Some might even say it feels like being "right at home".
MYER
is looking for a
Senior Marketing Manager - Myer Exclusive Brands (MEBs)
who will be responsible for driving the end-to-end marketing strategy and execution for a portfolio of eight owned brands across fashion and accessories. This role leads the development of distinct brand marketing plans for each Myer Exclusive Brand, delivering campaigns that grow brand equity, customer engagement, and category performance.
Exciting new opportunity in our Marketing department
Join our growing MYER team
Flexible hybrid working model - mix of working in our Docklands Support Office and Work-From-Home
About the role:
Lead the annual and seasonal marketing strategy for each Myer Exclusive Brand, ensuring alignment to brand positioning, customer needs and financial targets.
Develop brand-specific marketing frameworks including campaign cadences, content direction and in collaboration with Myer's creative agency partners, the MEBs tone of voice.
Identify category or brand-specific growth opportunities, leveraging customer data, market trends, and trade insights.
Drive innovation in brand storytelling, testing new formats, platforms and engagement strategies to reach and grow brand audiences.
Lead the development and rollout of all brand campaigns and activations in partnership with Myer's internal creative teams and/or external creative agency.
Ensure each brand's campaign suite is tailored to its unique customer journey; including product storytelling, digital conversion paths, in-store experience, and loyalty mechanisms.
Manage and monitor advertising subsidy agreements with brand partners, ensuring accurate application, compliance and reconciliation.
Work in collaboration with the online / ecommerce teams on strategy for each MEB across Myer.com.au, email, paid digital, social and loyalty channels.
Partner with Digital and Media teams to create targeted, high-performing digital campaigns across paid and owned assets.
Partner with Events and PR team on customer experiences for VIPs and media / influencers.
Partner closely with Product, Merchandise and Buying teams to align marketing plans with product strategy, seasonal trade and commercial objectives.
Collaborate with Product Design, Packaging, and Production teams to ensure brand alignment across physical product, labelling, and visual identity touchpoints.
Work closely with eCommerce, Loyalty, Insights, CRM, and Digital teams to ensure campaigns are data-driven, personalised and channel-appropriate.
Lead, coach, and develop a team of marketing specialists to coordinators, creating a culture of ownership, creativity and agility with proactive problem-solving and commercial thinking.
Own the MEB marketing budget; including annual planning, campaign allocation, invoicing and spend tracking.
About you:
Demonstrated experience in a senior marketing role, ideally across owned brands, fashion/lifestyle retail, or specialty brands.
Strong understanding of brand marketing principles with experience developing marketing plans for distinct brand identities.
Proven ability to deliver integrated, omnichannel marketing campaigns across owned and paid platforms.
Strong digital acumen, including campaign performance tracking, audience targeting, eCommerce, and CRM strategy.
Demonstrated experience managing budgets and maximising marketing ROI.
Confident in stakeholder and cross-functional collaboration, with strong influencing and communication skills.
Leadership experience with a track record of growing high-performing, motivated teams.
Degree in Marketing, Business, Communications or related field
Experience working in a multi-brand or private label retail environment
Familiarity with the department store retail model and customer lifecycle marketing
Benefits to you:
Generous team member discounts on all Myer products, including team-member exclusive discounts.
Access to lifestyle leave and volunteer leave - arrange work around your life, not life around work.
A supportive leadership and team network to set you up for success.
Career growth and succession opportunities across the business.
Here, you're not only an employee. You're a valued Team Member with real dreams that we want to help you chase, no matter how big or small. At Myer, we're all about making your work life meaningful. We want you to experience life's special moments fully, which is why we take pride in offering balance and flexible options to get you to where you want to be.
Wherever you are and wherever you're going, we'll meet you there and get you to your destination. With your enthusiasm and our support, we're fully committed to helping you thrive and flourish. The future lies in your hands.
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