
Senior Marketing Manager
6 days ago
Overview Senior Marketing Manager - Employer Marketing at Insignia Financial. The role leads the development and execution of strategic marketing initiatives that enhance brand, drive employer engagement, and deliver business growth. The role is accountable for understanding and anticipating the end clients' (employers') needs and building marketing campaigns and strategies that benefit the client and the business. In this role you will support the sales teams to position and communicate the proposition in-market as well as the Relationship Management teams to retain existing employers within MLC, Plum, IOOF and ANZSC and drive B2B2C employee growth. This is an important role where you will work with an amazing team and have the opportunity to showcase your skills.
Key Responsibilities Developing and executing strategic marketing plans to drive brand differentiation, employer engagement, retention and business growth aligned to the Master Trust business strategy
Oversee program execution, leveraging internal teams, key stakeholder groups, external suppliers
Develop and execute strategic marketing plans to enhance employer relationships and engagement across all brands
Design and deliver employer programs grounded in business insights, addressing member needs, market context, and competitive dynamics
Creative development, asset development, employer journey and experience development
Leverage a strategic differentiated CVP/narrative for MLC to position as a leader driving a clear competitive advantage
Analyse audience needs, triggers, pain points within the onboarding experience and build journeys, experiences and strategies to address these
Execute cross-channel campaigns, leveraging paid, owned, and earned media to maximize engagement and retention
Manage budgets, reporting, risk, and post-initiative reviews, continuously optimizing marketing efforts to drive business growth and positive member outcomes
Accountable for driving continuous optimisation and efficiencies across employer programs
What You Will Bring Solid financial services experience
Strong analytical, verbal and written communication skills – ability to communicate complexity in an accessible way
Risk mindset – proactively identify, understand and act on future risks
Strong stakeholder engagement, relationship building and influencing skills
Experienced in translating business strategy into marketing plans
Ability to brief and guide creative professionals, digital teams, writers, designers etc
Data-driven and results oriented – ability to interpret and absorb data and synthesise complex information to come up with solutions and marketing strategies
Strong delivery focus and project management skills to ensure deadlines are met
Ability to multi-task and thrive in an environment with competing and shifting priorities
Strong problem-solving skills
Excellent oral, written communication and presentation skills
Job Details Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing and Sales
Location: Sydney or Melbourne
Apply and Accessibility To apply, read more about why you should join our team: will be required to provide evidence of their eligibility to work in Australia, and at a minimum be required to undertake police and basic credit checks as a condition of employment.
Please note that applications from agencies will not be considered at this time.
We acknowledge and celebrate the richness that individual differences bring to our team. If you need assistance or an adjustment during the application process, please reach out and let us know.
#J-18808-Ljbffr
-
Marketing Coordinator
1 week ago
South Melbourne, Victoria, Australia Pepper Marketing Full time $60,000 - $80,000 per yearMarketing Coordinator – Manage Marketing Campaigns in a B2B Agency Immediate Start Type: Full-time Experience: 2 years A focus on bringing AI and Automation to B2B Marketing About Us We're a B2B marketing agency that lives and breathes marketing technology, automation, and AI. We specialise in building integrated marketing ecosystems that not only scale...
-
Marketing & Brand Associate
1 week ago
Melbourne, Victoria, Australia Sharp & Carter Marketing Full time $104,000 - $130,878 per yearAbout Our Client Our client is a well-established Australian business providing innovative products and services to customers across diverse industries. With a strong focus on growth, sustainability, and continuous improvement, they are seeking a digitally savvy and creative Marketing & Brand Associate to help elevate brand visibility, drive engagement,...
-
Senior Marketing Manager
6 days ago
Melbourne, Victoria, Australia Daniel'S Donuts Full timeOverviewDaniel's Donuts is looking for a Senior Marketing Manager who can bring creativity, strategy, and energy to a fast-growing brand.We're building a national sensation with a growing footprint across Australia and a portfolio including wholesale brands and partnerships with major retailers.The GigAt Daniel's Donuts, we don't just make donuts — we...
-
Senior Marketing Manager
2 weeks ago
Melbourne, Victoria, Australia Daniel's Donuts Full timeOverviewDaniel's Donuts is looking for a Senior Marketing Manager who can bring creativity, strategy, and energy to a fast-growing brand. We're building a national sensation with a growing footprint across Australia and a portfolio including wholesale brands and partnerships with major retailers.The GigAt Daniel's Donuts, we don't just make donuts — we...
-
Senior Marketing Manager
2 weeks ago
Melbourne, Victoria, Australia Daniel's Donuts Full timeOverviewDaniel's Donuts is looking for a Senior Marketing Manager who can bring creativity, strategy, and energy to a fast-growing brand. We're building a national sensation with a growing footprint across Australia and a portfolio including wholesale brands and partnerships with major retailers.The GigAt Daniel's Donuts, we don't just make donuts — we...
-
Senior Marketing Manager
2 weeks ago
Melbourne, Victoria, Australia Insignia Financial Full timeOverview Senior Marketing Manager - Employer Marketing at Insignia Financial.The role leads the development and execution of strategic marketing initiatives that enhance brand, drive employer engagement, and deliver business growth.The role is accountable for understanding and anticipating the end clients' (employers') needs and building marketing campaigns...
-
Senior Marketing Manager
6 days ago
Melbourne, Victoria, Australia Insignia Financial Full timeOverview Senior Marketing Manager - Employer Marketing at Insignia Financial.The role leads the development and execution of strategic marketing initiatives that enhance brand, drive employer engagement, and deliver business growth.The role is accountable for understanding and anticipating the end clients' (employers') needs and building marketing campaigns...
-
Senior Marketing Manager
2 weeks ago
Melbourne, Victoria, Australia Insignia Financial Full timeOverviewSenior Marketing Manager - Employer Marketing at Insignia Financial. The role leads the development and execution of strategic marketing initiatives that enhance brand, drive employer engagement, and deliver business growth. The role is accountable for understanding and anticipating the end clients' (employers') needs and building marketing campaigns...
-
Senior Marketing Manager
6 days ago
Melbourne, Victoria, Australia Stockland Full timeOverviewWe're looking for a Senior Marketing Manager to join our Development Marketing team at Stockland on a 12-month contract.This is a chance for an experienced property marketing professional with deep experience marketing mixed-use property to co-create and deliver thriving urban communities.Working as part of the Development Marketing team your work...
-
Senior Marketing Manager
2 weeks ago
Melbourne, Victoria, Australia Insignia Financial Full timeOverviewSenior Marketing Manager - Employer Marketing at Insignia Financial. The role leads the development and execution of strategic marketing initiatives that enhance brand, drive employer engagement, and deliver business growth. The role is accountable for understanding and anticipating the end clients' (employers') needs and building marketing campaigns...