Senior Marketing Manager

Overview

Daniel's Donuts is looking for a Senior Marketing Manager who can bring creativity, strategy, and energy to a fast-growing brand. We're building a national sensation with a growing footprint across Australia and a portfolio including wholesale brands and partnerships with major retailers.

The Gig

At Daniel's Donuts, we don't just make donuts — we create joy, one campaign at a time. This role requires balancing data with creativity, leading a talented team, and delivering campaigns that drive both delight and business results.

What you'll be doing

Campaign Planning & Execution (The Fun Way)

You will be the mastermind behind Daniel's sweetest campaigns. From retail stores to supermarket shelves and wholesale partners, cook up and roll out fully integrated marketing campaigns that hit all the right notes.

• Whisk up strategy & execution: Take campaigns from idea to reality, ensuring every sprinkle aligns with brand magic, customer cravings, and business goals.
• Juggle partners like a pro: Manage agencies, creatives, media, PR, and digital teams to deliver assets that are on-time, on-budget, and on-point.
• Keep an eye on the oven timer: Track performance, surface insights, and tweak campaigns for future effectiveness.

You will keep marketing projects running smoothly, drive project management discipline, forecast budgets, and report on campaign performance and key metrics to senior stakeholders.

This role will be 2IC to the Head of Marketing, helping set expectations, support skill-building, and boost team performance. You'll run regular team huddles to align priorities, timelines, and responsibilities, and foster a collaborative, high-energy marketing culture across the Daniel's family.

You'll partner with retail operations, wholesale sales, product development, and supply chain to ensure marketing activity is aligned, and collaborate with finance to manage budgets and ROI. You'll also build strong relationships with external agencies, suppliers, and strategic partners.

Continuous Improvement & Brand Growth

Keep marketing processes under review, introduce improvements to boost efficiency, creativity, and impact. Stay aware of consumer tastes, competitor moves, and industry trends, and help shape long-term brand strategy and annual marketing plans to keep Daniel's as the #1 donut choice for years to come.

You're a marketer who combines strategy, creativity, and drive—the right mix to keep our brand fresh and irresistible.

What we're looking for

• 5+ years' marketing experience in retail or FMCG environments (customer-first and fast-moving).
• Demonstrated expertise in campaign management and project delivery (from idea to launch).
• Strong budget management with proven ROI outcomes.
• Proven ability to motivate, mentor, and manage teams.
• Degree or Diploma in Marketing, Business, or a related field.
• Proficiency in Microsoft Office Suite (Outlook, Excel, Word, PowerPoint).
• Full Australian working rights.

The Icing on Top

Optional but welcome: experience with marketing automation, CRM platforms, or retail loyalty programs; digital and social media campaign management; understanding of FMCG or QSR environments.

You'll have:

• A strong understanding of creative and media campaign work.
• Stellar stakeholder management and influencing skills.
• The ability to work at pace while keeping things fun.
• Excellent communication, presentation, and influencing skills.
• Sharp organisational, planning, and leadership ability.
• An analytical mindset with strong commercial acumen.
• Adaptability, problem-solving, and results orientation.
• The ability to motivate and inspire others.

Who you'll be teaming up with

Inside: Retail Operations, Wholesale Sales, Finance, Product Development, Supply Chain, and Senior Leadership, plus customers and our extended creative, media, PR, and digital agencies, suppliers, and strategic partners.

Why Daniel's Donuts?

This is your chance to be part of a bold Australian growth story with an entrepreneurial culture and a team hungry to grow (and stay humble). We're rolling out nationwide and need someone who's ready to roll up their sleeves.

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Marketing
• Industries: Retail

End of description

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