Marketing Manager

1 week ago

Perth, Western Australia Craveable Brands Full time

Taste success and make real impacts in our marketing strategy.
- Why did the chicken cross the road? For hybrid work opportunities that's why
- The chicken came first and so do you We're humans not numbers

**About Us**
Chicken Treat is an iconic Australian brand that opened its first restaurant in 1976. Since then, we have grown to over 50 restaurants across Western Australia & Queensland. We're passionate about our people, customers and creating irresistible chicken meals.

At Chicken Treat, we're serious about providing craveable experiences that put smiles on the faces of our customersand that's where you come in.

**About the Role**
Reporting to the Head of Marketing, the Marketing Manager focuses on managing brand and retail strategy including core menu portfolio management, new product innovation, project management and tactical execution.

**Key Activities Include**:
**Marketing Strategy, Planning and Execution**:

- Supporting in the development of brand strategy and marking plans
- Accountability for media strategy plans and execution
- Creating and maintaining strong relationships with internal and external stakeholders including agencies and media.

**Product Development, Compliance and Pricing**:

- Ownership of brand calendar including NPD pipeline over a rolling 12 month period.
- Ensuring brand activities are compliant regarding nutrition, promotions, brand trademarks and communications.
- Leading pricing strategy and recommendations.

**Product and Portfolio Management**:

- Drive and lead core menu and NPD portfolio management including packaging.

**Metrics and Financial Management**:

- Ownership of insights and financial metrics to optimize marketing spend and effectiveness.
- Accountable for adfund production, media and agency budgets and forecasting.

**Local Store Marketing**:

- Oversight of all local area marketing to ensure alignment with brand strategy.

**About You**

**Essential**
- Strategic mindset with the ability to translate overall brand strategy into effective execution from a marketing perspective.
- Proven experience in driving brand performance across multiple channels and portfolios to deliver tangible commercial results.
- Ability to leverage data and insights from a variety of sources including customer experience and feedback.
- Previous leadership experience.
- Communicator who is comfortable presenting, persuading, and managing multiple stakeholders.
- Someone passionate about all things marketing who can articulate what this means across all aspects of the business.

**Desirable**
- Quick Service Restaurants (QSR), Retail, Hospitality or Food Industry experience in a marketing position.
- Tertiary qualifications in marketing or other related discipline.

**We offer**:

- Summer Working Hours so you can make the most of the warmer weather. That means Friday afternoons off in summer
- Free food at all our brands cause don't we all love chicken
- Paid Good Deed days supporting a charity that means something to you.
- Extra day of leave in your birthday month to celebrate.
- 26 weeks paid parental leave with eligibility from the first day of employment.
- Discounted gym membership and health insurance. Get access to retail discounts including fashion, tech, furniture, fitness and more

Don't let the passion for chicken fool you, we're a very human organisation and put our people first. Hard working, caring and fun, we enjoy a collaborative culture where our key ingredient is our people who strive to be their best.

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