Digital Paid Media Specialist

1 week ago

Australia Beautyconnections Australia Full time

Lead, develop, implement, & manage paid media campaigns
- New position in growing team & company
- FT (or possible PT), flex, beautiful culture + career development

Our client is a well-established name in the Australian beauty industry, with a long history of marketing & distributing some of the world's best-known brands in beauty & personal care.

**What's on offer**:

- Salary: $85-100k FT annual package (depending on experience)
- WFH/Hybrid/Remote flexibility (head office is in South West Sydney -Punchbowl, just off M5)
- Full-time (or possible Part-time)
- Generous product discounts
- Growing, fast-paced, & agile company
- Culture of genuine support; wins are celebrated & rewarded as a team
- Career development opportunities are a reality here

**About the Role**:
This is a newly created role within a growing Digital Marketing team. Reporting to the Digital Marketing Manager, you'll be responsible for the execution of campaign activity across digital marketing channels such as Paid Social Media, Search, Shopping, Display and Affiliates, aligned with brand marketing plans and timelines.

Key responsibilities:

- Lead, develop, implement, & manage paid media campaigns for several key brands
- Implementation, optimisation & scaling of paid media campaigns including but not limited to SEM, Display & Paid Social
- Continuously improve campaigns through testing, analysing, & iterating campaigns
- Drive traffic acquisition & lead generation
- Build audiences for targeting &retargeting across all relevant paid marketing channels
- Undertake keyword research, monitor performance of keywords & look for new keyword opportunities
- Manage budgets across channels ensuring ad costs meet & remain within allocated monthly budgets
- Weekly reporting on key metrics, providing insightful commentary & identify opportunities for ongoing optimisations
- Set up tracking & conversion tags to measure performance & provide ongoing optimisation of accounts
- Collaborate with multiple internal teams to deliver on business goals

**Skills & Experience**:

- 3+ years' experience in the digital/paid media space
- Experience in SEM, Paid Social & display
- Technical knowledge of tracking & tags/pixels & Google Tag Manager preferred
- A passion for paid media & advertising technology in general is a must
- Strong analytical ability to identify gaps, understand opportunities through data analysis & present them to internal stakeholders
- Exceptional time management, attention to detail & prioritisation skills
- Excellent written & verbal communication skills
- Proactive, can-do attitude; team player & strong work ethic

**All applicants MUST be based in Australia and have full working rights.

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