
Marketing & Communications Manager
1 week ago
493961
- Perth
- Management
- Marketing/PR/Communications
- Full-time (Permanent)
**Why You Will Be Excited About This Role**
Are you passionate about executing marketing strategies, being part of a growing business, and can make a real impact?
As our Marketing & Communications Manager, you'll be at the forefront of our marketing operations to support local area marketing initiatives for our franchise partners, generate home loan leads, attract new franchise partners and more broadly, raise our brand awareness.
We're looking for someone who wants to take ownership of their role, contribute their ideas and actively participate in our exciting growth journey.
**About Us**
Since its inception nearly 30 years ago, Resolve Finance has evolved to a market leading, industry recognised franchise, operating in NSW, QLD, VIC & WA. We are an ambitious business in growth mode with a clearly defined strategy and an aspirational goal to expand our market presence.
We're a multi-award-winning finance brokerage, recognised nationally in the Top 25 Brokerages since 2011. Our success is fuelled by a customer-centric approach and the dedication of our talented team. We have a growing network of franchise partners nationally and we strive to deliver a value proposition to support them in achieving their business aspirations.
**What You Will Be Working On**
Reporting to the Managing Director, you will lead the development and execution of marketing campaigns that attract and support new and existing franchise partners with their local area marketing initiatives, and generate home loan leads for the network.
Additionally, as part of the wider ABN Group, you will work with our builder partners when it comes to campaigns centred around the promotion of Resolve and its financial services/products.
Other key responsibilities include:
- Provide marketing resources, training, and guidance to franchisees to support their local marketing efforts and ensure brand consistency
- Work closely with designers, writers, and external agencies to produce high-quality marketing content (blog posts, social media, newsletters, etc.)
- Manage key marketing projects and initiatives including company events and franchise professional development days
- Support our mortgage management business, Bluebay Home Loans, with marketing assistance to help drive home loan volumes
- Use data insights and performance metrics to optimize campaigns, manage marketing budgets, and inform strategy adjustments.
- Lead a high-performance marketing team, fostering positive relationships with franchise partners and internal stakeholders, while mentoring and coaching your team for success
**Who Will Be Successful**
You're an experienced Marketing Leader who is well versed digital marketing, lead generation and brand management. Your exceptional leadership skills and ability to influence stakeholders will see you succeed in this role.
You will have also demonstrated the following:
- Tertiary qualifications in Marketing, Communications, or related field
- Experience in the mortgage, financial services industry, and franchise business sector
- Strong proficiency with marketing tools such as Google Analytics, CRM platforms, and social media management
- Exceptional leadership, project management, and communication skills, with the ability to collaborate effectively across teams and with franchisees
- Analytical expertise to drive data-driven decisions and a change mindset to challenge the status quo
**What We'll Provide**
Here, you'll find a collaborative work environment where you can truly thrive and work alongside a high-performing team driven to be better.
- **Team focus**: Enjoy regular social activities, work with a fantastic team and be supported by approachable leaders with a clear and aligned vision
- **Career growth**: Whether you want to deepen your expertise or explore new areas, we'll support your development
- **Office perks**: Enjoy a bright, modern office with plenty of spaces to collaborate (and relax when you need to)
- **Competitive salary and benefits**: We offer a great compensation package and additional perks to make your time with us even more rewarding
- **Wellness focus**: We provide dedicated programs to nurture your wellbeing and support your goals including our Employee Assistance Program
- **Parental leave**:Additional paid parental leave for both primary and non-primary carers
**What's Next?**
If who we are resonates with you and you think you have what is required to fill this exciting role, then please submit your resume today.
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