Marketing and Communications Manager

About the Role

The Gold Industry Group (GIG) is seeking a dynamic and strategic Marketing and Communications Manager to lead the development and delivery of national campaigns that grow awareness and scale impact.

You'll oversee all aspects of our marketing and communications strategy from campaign planning to content creation, digital execution and brand stewardship. The diverse role will see you build high-impact, multi-channel campaigns across education, employment, sport, community and sustainability that connect with teachers, students, jobseekers, industry employees and everyday Australians.

This is a hands-on leadership role in a small, agile team where you'll manage one direct report and collaborate closely with members, partners, agencies and media to elevate the profile and value of Australia's gold industry.

Key Responsibilities

Strategic and Brand Leadership

• Develop and execute GIG's marketing and communications strategy across all platforms, aligned with our brand, values and strategic goals
• Write engaging content that tells the story of gold's value to the economy and community
• Draft media releases, opinion pieces, executive communications and thought leadership content
• Lead brand positioning, ensuring consistency of tone, visuals, and messaging across all collateral and campaigns
• Guide the evolution of the GIG brand across print, digital, video, event, and merchandise touchpoints

Campaign Planning and Execution

• Plan and deliver integrated, multi-channel campaigns across priority areas: education, workforce, netball, partnerships and sustainability
• Lead content planning across social media, websites, newsletters, video, PR, and events
• Produce or brief in engaging marketing content from video storyboards to Canva graphics to member co-branded kits
• Oversee digital performance and lead optimisation of the GIG's websites and platforms

Member and Partner Engagement

• Support member and partner success through visibility, toolkits, and campaign amplification
• Develop co-branded marketing materials to enhance value and exposure for GIG members
• Collaborate with stakeholders to uncover stories, case studies and opportunities to showcase industry impact
• Manage activation and communications for national programs and partnerships such as Netball WA, Shooting Stars, National Gold Education Program and Gold Jobs

Performance and Growth

• Track and report on campaign performance, marketing metrics and audience growth
• Use insights to drive innovation and enhance engagement across channels
• Maintain a forward-looking content calendar that reflects GIG's strategic pillars

Who You Are

You're a results-focused marketing leader with a passion for purpose, strong strategic thinking, and a flair for storytelling. You can switch gears between big-picture planning and tactical delivery, briefing designers one moment, and writing social copy the next.

You're equally confident leading a national campaign as you are refining a brand toolkit, and you love working in a small team with big ambitions to transform Australia's gold industry.

Skills and Experience

• 5+ years experience in marketing, communications, brand or digital strategy
• Proven experience developing and delivering multi-channel marketing campaigns with purpose or across education, workforce or community
• Excellent written and verbal communication skills across a range of formats
• Strong understanding of digital and social platforms (e.g. Instagram, LinkedIn, YouTube)
• Proficiency with Canva, Active Campaign, CMS and website tools (e.g. WordPress)
• Ability to manage multiple projects, deadlines, stakeholders and freelancers with minimal supervision

What We Offer

• The opportunity to shape the national voice of the Australian gold sector
• Creative freedom and genuine variety in your work
• Purpose-driven work across industry, education, community and sport
• Flexible, hybrid working environment
• High-profile national platform backed by leading gold companies
• The chance to build something impactful with a small, values-led team

The role is full time, $105,000 - $115,000 per annum plus superannuation depending on experience (0.8 FTE considered for the right candidate).

Submit your concise CV and covering letter demonstrating the required skills and relevant experience by 5 October to Sky Consulting at or use the apply button.