Marketing & Communications Manager

For 50 years, Variety has been supporting WA kids living with disability, sickness or experiencing disadvantage through a range of grants, programs, scholarships and special experiences. With a focus on filling the gaps – we're there for kids in need who may otherwise miss out.

With values of equality, community, action and joy – we believe in rolling up our sleeves and that it takes a village to raise a child… will you join us?

Why Variety?

Aside from the satisfaction of making a real difference to the lives of WA kids, you'll also be rewarded with:

• The chance to flex your creativity as a marcoms extraordinaire
• Flexible WFH provisions
• Competitive salary + Salary Packaging of up to $18,549 tax free
• Employee Assistance Program

Do you want to use your marketing and communication superpowers for good?

Variety – the Children's Charity of Western Australia is seeking a proactive and passionate Marketing & Communications Manager to help achieve our mission of empowering WA kids in need.

As the Marketing & Communications Manager, you will lead all marketing and communication for the organisation, from building our brand profile to creating tactical campaigns that underpin successful fundraising events and activities, as well as inspiring our supporters through effective story telling.

This is a hands on position. As well as planning and development of all marketing and communication strategy, you'll both oversee and work side by side with one full time, direct report on the implementation and execution of all activities.

You'll also hold a leadership position within the CEO's Management team, offering marketing advice and guidance as required.

What will be your duties?

• Develop and implement the overarching annual marketing and communications strategy and budget in line with key strategic priorities and objectives.
• Manage all marketing and communication requirements including integrated advertising and promotional campaigns, graphic design, production, copywriting, working closely with Event, Fundraising and Kids Support teams.
• Manage all PR / media activities.
• Oversee all aspects of digital marketing, including website, SEO, fundraising platform and all social media.
• Regular reporting such as budget performance, post campaign evaluation and achievement of strategic milestones.
• Custodian of the Variety brand, ensuring adherence to international and national brand style guides.
• Manage the day to day performance of the Marketing Coordinator.
• Attendance and assistance at some out of hours events.

About you

To be successful in this position, you will have:

• Relevant qualifications in marketing and experience in a similar role.
• Demonstrated experience and understanding of marketing, advertising, digital, PR and other communication principles with an ability to demonstrate strategic, creative and innovative thought.
• Experience in monitoring and measuring performance against campaign KPIs and budgets.
• Exceptional written and verbal communication skills with strong attention to detail.
• Strong working knowledge of design and editing programs such as Adobe CS InDesign, PremierePro and Photoshop and/or Canva and CapCut.
• Experience with Salesforce or other CRMs.
• Excellent organisational and time management skills, with a flexible approach to shifting priorities and parameters.
• Passion for the cause and personal values that are aligned to Variety WA's.

If this sounds like your ideal role – we want to hear from you

Submit your application via SEEK, including your resume and a cover letter addressed to the Executive Manager, telling us why you're the perfect candidate to join our team. We are an inclusive organisation and promote equality of opportunity for all. We encourage Aboriginal and Torres Strait Islander people, people of culturally diverse backgrounds, people who identify as LGBTQ+ and people with disability to apply.

Applications will close 2 October 2025. Please note, shortlisting will commence immediately. We reserve the right to fill this vacancy prior to the closing date, so we encourage you to submit your application promptly.

Applications will not be accepted from recruitment companies.