Customer Lifecycle Marketing Coordinator

1 week ago

Sydney, New South Wales, Australia 3P Learning Full time

_An exceptional opportunity to drive impactful customer engagement at one of the globe's most successful EdTech companies._

**What you'll love about this role**:
At 3P Learning, we can offer you a career with purpose and meaning. Our EdTech products, including market-leading Mathletics, Reading Eggs, Writing Legends, and Mathseeds, inspire kids to love learning and are adored by millions of kids all over the world

We are seeking a **Customer Lifecycle Marketing Coordinator** to support the implementation of direct marketing campaigns across the customer lifecycle. You'll play a vital role in increasing product engagement, retention, and revenue, while contributing to our mission of transforming lives through education.

**What you'll be doing**:
You'll also analyse campaign performance, identify opportunities for improvement, and contribute to process enhancement projects - all while building strong relationships with stakeholders across teams.

Your key responsibilities will include:

- Plan, manage, and execute end-to-end direct marketing campaigns to support customer lifecycle marketing strategies.
- Deliver campaigns aimed at improving product usage, retention, and revenue.
- Monitor and report on campaign performance, analysing key metrics to optimise effectiveness.
- Generate discount and promotional codes as needed for marketing promotions.
- Identify and recommend new initiatives to enhance campaign outcomes and process efficiencies.
- Participate in process improvement projects and maintain best practices for marketing tools and platforms.

**What you'll bring with you**:

- A minimum of 2 years' experience in a direct marketing role, ideally with a focus on revenue-driving campaigns.
- Proficiency with platforms like Salesforce Marketing Cloud, Marketo, HubSpot, or similar.
- CRM experience and knowledge of database segmentation for customer targeting.
- Strong analytical skills and experience with reporting platforms.
- Exceptional planning and organisational skills, with the ability to manage multiple priorities and meet tight deadlines.
- A genuine passion for marketing and enhancing the customer experience.
- Strategic thinking and attention to detail.
- Excellent written and verbal communication skills.

A collaborative mindset with a proactive and can-do attitude.

**Why you'll love working at 3P Learning**:
This role offers an exciting opportunity to make a meaningful impact at a global education company while working with a supportive, high-performing team.

At 3P Learning, we understand that where you work impacts how you work. Enjoy the flexibility to work from your home office, or if you're in Sydney, you're welcome to join us at our Leichhardt office - complete with an on-site barista to fuel your day.

We are a dynamic and growing ASX-listed business with a global presence, but we're small enough to ensure your voice is heard and your contributions are valued.

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