Marketing And Lead Generation Specialist

3 days ago

Sydney, New South Wales, Australia Ultrana Medical Full time

**Job Title**: Marketing and Lead Generation Specialist

**Location**: Rozelle, NSW

**Employment Type**: Casual/Part-Time (21 hours per week)

**Join a fast-growing health-tech business and help shape the future of medical marketing.**Ultrana Medical is seeking a driven and creative **Marketing & Lead Generation Specialist** to take the reins of our digital presence and lead generation efforts. Reporting directly to the Managing Director and working closely with the Operations Manager, this role offers the opportunity to lead meaningful marketing campaigns that generate real impact.

If you love crafting content, testing new strategies, and delivering fast results, this is the role for you.

What You'll Do:
You'll be responsible for end-to-end execution of our marketing strategy, with a strong focus on generating leads, building brand awareness, and creating engaging content that resonates with healthcare professionals across multiple specialties.

**Key Responsibilities**:

- **Social Media Management**: Create and schedule engaging content across Instagram, Facebook and LinkedIn using Canva Pro and Meta Business Suite.
- **Content Creation**: Film and edit product videos, testimonial reels and photos of medical devices (using CapCut).
- **Paid Ads & Analytics**: Run Meta and Google Ads, monitor performance, and optimise using Google Analytics, Meta Ads Manager and SEO tools.
- **Website Updates**: Build and maintain professional, conversion-optimised web pages using WordPress.
- **Customer Engagement**: Liaise with clients and stakeholders to gather content, testimonials, and feedback.
- **Strategy & Experimentation**: Continuously test and explore new tactics to improve reach, visibility, and trust.

**What You'll Bring**:

- A creative, proactive mindset with a passion for marketing and content creation
- Strong copywriting skills and visual design sense
- Proven ability to generate leads and improve digital performance
- Confidence filming and editing short-form video content (preferred)
- Knowledge of digital advertising platforms (Meta Ads, Google Ads, SEO/SEM)
- Comfortable working independently in a small, collaborative team
- Experience in the healthcare or medical industry is a bonus
- but not essential

Why Work With Us:

- Flexible hours and hybrid working options (Rozelle-based team)
- A high-trust, high-impact environment where your ideas are valued
- Diverse, hands-on role with plenty of room for creativity and experimentation
- The opportunity to help grow a company that's making a difference in healthcare

To Apply:
Submit your **resume** and a **brief cover letter** outlining how you would drive quick marketing wins at Ultrana Medical. Share examples of previous campaigns or ideas you'd bring to the table - we'd love to see your creativity and results-oriented mindset.

**Job Type**: Part-time, Casual
**Pay**: $30.00 - $40.00 per hour
**Expected Hours**: 21 - 28 per week
**Schedule**: Day shift
**Work Location**: Hybrid (Rozelle, NSW)
**Application Deadline**: 29 July 2025

**Job Types**: Part-time, Casual

Pay: $30.00 - $40.00 per hour

Expected hours: 21 per week

Work Authorisation:

- Australia (preferred)

Work Location: Hybrid remote in Rozelle NSW 2039

Application Deadline: 07/03/2025

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