Demand Generation Marketing Lead

3 days ago

Sydney, New South Wales, Australia beBeeMarketing Full time $180,000 - $240,000
Job Overview

Rippling is a leading HR, IT and Finance platform that serves businesses across the globe. Its unique approach brings together all workforce systems in one place, making it easy to manage every aspect of the employee lifecycle.

About the Role

We are seeking an experienced demand generation marketer to lead our efforts in Australia, with a focus on expanding into Singapore and New Zealand as we scale further into these markets.

  • Develop a country-level strategy to generate pipeline and build brand awareness for Australia, while also supporting regional growth by adapting and scaling successful programs across Singapore, New Zealand, and future APAC markets.
  • Leverage data-driven insights to link brand programs and performance, building integrated campaigns that guide prospects from first engagement to revenue.
  • Craft full-funnel plans—webinars, content, nurture streams, ABM, and more—to drive engagement, conversions, and ultimately ARR for Rippling's Australian operations.

This role is instrumental in driving marketing success in Australia, accountable for building both awareness and fuelling revenue growth across SMB, MM, and ENT segments.

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