Marketing Assistant

**Position Description - Marketing Assistant**

**POSITION TITLE **Marketing Assistant

**DEPARTMENT/SITE **Marketing

**DATE EFFECTIVE**

**REPORTS TO **GROUP Product Manager

**ROLES REPORTING **NA
**DIRECT**

**KEY RELATIONSHIPS **Product Managers, Group Product Manager, Trade
Marketing Manager, Digital Manager, Planning
Manager, Graphic Designers, Marketing Assistant,
Chief Winemakers and Winemaking team, Sales
Coordinators and State Managers.

**PRIMARY OBJECTIVES**:
Responsible for the assigned product/brand portfolio management with
guidance from Group Product/Product Manager. This including but not
limited to research and analysis, NPD, marketing communications,
distributor/retailer engagements and market activations.

Manage implementation of key initiatives and activities in accordance to
Corporate and Product marketing strategy and guidelines.

Assist Group Product/Product Manager in building and managing the
assigned category growth.

Special project management.

Form and maintain strong relationships with all key internal and external
stakeholders.

**MAJOR RESPONSIBILITIES**

**KEY RESULT SPECIFIC ACTIVITIES MEASURES**
**AREAS**

Create research brief and
implementation of the research
for hypothesis validation

Analyse trade and consumer
market research and make
recommendations on product &
brand development Regular market analysis

Market research
and analysis Identify market trends and

reports (IRI, internal
new product opportunities P&L & Shipments, ad

hoc research, market
Evaluate promotional program trends, other)

effectiveness
Perform ongoing business and

competitive analyses and
provide findings and
recommendations for

**Position Description - Marketing Assistant**

corrective action where
appropriate

Assist in Driving and
maintaining the effectiveness
and efficiency of the assigned
category product segment
strategies by brand and by
SKU

Marketing Plans Implement and evaluate, Achieving key brand

brand plans and maintain objectives

brand health
Assist in delivering best in

class activation plans (incl
creative synergy across all
mediums and channels)

Drive project implementation
including but not limited to
NPD, ATL, BTL, promotions, New product critical
deletions etc. path updates, project

Identify and resolve brand/SKU meetings & WIP
performance challenges and document
opportunities

Product
Management and Ensure sound communication Tracking report/s on

Implementation with all key internal and product launchesexternal stakeholders on all
projects and initiatives Project activities,

Ensure the execution of deliverables and
projects in accordance with priorities delivered on
key milestones and deadlines time and within budget

Assist in managing the launch
of new products and updates

Develop promotional calendars
for sales opportunities: Retail
and on-premise

Promotional calendars
Develop trade presentations prepared, presented

and key selling materials to and circulated
support domestic and export

Trade Engagement sales teams Report and analysis of
sales results from trade

Drive product launch activities promotions
and product information
roadshows

Evaluate the effectiveness of
trade promotions

Trade and Brief agencies and suppliers on
Consumer requirements to ensure Advertising and

Advertising & consistency with overall brand promotional plan

**Position Description - Marketing Assistant**

Promotion strategy/plan/s Marketing expenses
Implement the advertising contained within budget

plan, in accordance with the
guidelines of the brand plan/s
and manage business partners
and cross-functional partners
in delivering TTL campaigns
(PR, events, digital, POS,
promotions)

Monitor advertising and
promotional spend by sales
site

Evaluate the effectiveness of
the advertising plan

Nurture collaborative working
relationships with all key
teams (operations, finance,
sales, wider marketing dept
and other)

Participate in key personal
development activities Planning calendar to be

agreed and activated
General including but not limited toregular market visits with the

sales teams, cellar door and Marketing expenses
vintage participation in contained within budget
addition to involvement in key
events/activities eg
sponsorships or other.

Manage marketing budget
efficiently and effectively

Protect your own health and
safety and not affect the
health and safety of other Wear required Personal

workers Protective Equipment

Follow any reasonable (PPE)

instruction aimed at ensuring Follow Standard Work

your health and safety Instructions (SWIs)
WHS

Report incidents and/or Injury report forms are

accidents completed and handed

Provide feedback on health and to supervisor within 24
safety issues hours

Maintain personal competence Attend and complete

in relation to Workplace health required training

and Safety (WHS)

**SELECTION CRITERIA**

**Position Description - Marketing Assistant**

**ESSENTIAL: DESIRABLE**:
Tertiary qualifications in a marketing and/or related bu