Customer Lifecycle Program Manager, Au Marketing

Overview
Customer Lifecycle Program Manager, AU Marketing— Amazon
We're seeking an exceptional Marketing Program Manager to drive customer growth and retention initiatives across APAC (Australia and Singapore) through the implementation of advanced marketing automation tools, customer engagement platforms, and AI capabilities.
This role sits at the intersection of marketing strategy, campaign management, technology implementation, and customer experience, driving innovation in how we engage with customers across their journey with Amazon.
We are looking for an entrepreneurial, innovative and analytical candidate who can operate at both strategic and execution levels.
The candidate will have a strong understanding of all aspects of the customer funnel and possess excellent project management and influencing skills to work across multiple teams to achieve success.
The successful candidate will be a strong communicator, able to meet multiple deadlines, comfortable working with large data sets, and able to engage with senior leaders worldwide.
In this role, you'll work with channel, tech and lifecycle marketers to orchestrate marketing operations that accelerate customer acquisition, deepen engagement, and maximize lifetime value across the customer journey.
Your strategic mindset and operational excellence will translate complex, cross-functional initiatives into streamlined, high-impact marketing programs.
Key job responsibilities
Lead the evaluation, implementation, and optimization of marketing automation tools and customer engagement platforms — collaborating with marketing, tech and product management to define requirements and develop integrated solutions.
Define and execute tactical and strategic plans toward the program vision and goals through efficient program, operations and stakeholder management.
Develop comprehensive roadmaps for new technology adoption and process improvement initiatives.
Drive cross-functional collaboration between marketing, technology, and business teams to deliver integrated solutions.
Customer Lifecycle Innovation
Drive end-to-end campaign workflow management across channels and lifecycle stages, ensuring excellence in execution, timely delivery, and quality control.
Design and execute data-driven marketing programs that enhance customer engagement and retention.
Partner with global teams to identify and localize best practices for APAC markets.
Design and implement standardized operating procedures (SOPs), documentation systems, and project management frameworks to optimize marketing operations and team efficiency.
Analytics and Optimization
Design and execute A/B tests and experiments to optimize customer engagement.
Develop measurement frameworks to track program success and ROI.
Analyze customer behavior data to inform strategy and program development.
A day in the life
Your day will be dynamic as you collaborate with Product Marketers, Channel Managers, Business Intelligence and peer marketing functions.
You'll transition from strategic planning to creative ideation to detailed execution, balancing multiple priorities in a fast-paced, cross-functional environment.
We value teamwork and adaptability as workloads shift.
Basic Qualifications
3+ years of program or project management experience
3+ years of cross-functional experience with tech and non-tech teams
3+ years of defining and implementing process improvements using data and metrics
Bachelor's degree
Advanced Excel (Pivot Tables, VLOOKUP) and SQL
Experience defining program requirements and using data and metrics to drive improvements
Preferred Qualifications
3+ years of driving end-to-end delivery and communicating results to senior leadership
3+ years of driving process improvements
Experience with stakeholder management across diverse levels of the organization
Experience building processes, project management, and schedules
Acknowledgement Of Country
In the spirit of reconciliation, Amazon acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community.
We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
IDE Statement
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers.
If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit content/en/how-we-hire/accommodations for more information.
If the country/region you're applying in isn't listed, please contact your Recruiting Partner.
Company - Amazon Corporate Services Pty Ltd
Job ID: A3032255
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Public Relations and Marketing
Industries
Software Development
#J-18808-Ljbffr