Demand Generation Marketing Manager

**Are you a driven B2B marketer who thrives on taking ownership and wants to be part of redefining what IT research looks like in Australia?**:
At ADAPT, we work with Australia's most influential CIOs, CISOs, CFOs, and IT leaders - equipping them with local insights, peer networks, and advisory from world CxOs to make smarter technology decisions, faster.

Our Research & Advisory business is continuing to grow as we take on an old-school industry and look to reinvent how IT leaders are enabled to drive progress within their organisations.

To do so, we're looking for a **Demand Generation Marketing Manager** who thrives on building momentum, capturing attention, and converting intent into action.

**About the Role**:
As our Demand Generation Marketing Manager, you'll take the reins on developing and executing marketing programs that drive new client acquisition and revenue growth across our suite of IT research and advisory services.

This is a high-impact, high-visibility role within a nimble tight-knit team, ideal for a marketer who enjoys both strategy and hands-on execution.

You'll be architecting marketing funnels, designing campaigns across paid, earned, and owned channels, and building tight alignment with Sales to enable outbound success.

This role is perfect for someone who's:

- Experience in B2B marketing to senior IT executives
- Resourceful, proactive and results-driven
- Energised by data, storytelling, and creative problem-solving
- Naturally collaborative, but confident leading initiatives
- Always seeking better ways to reach and engage high-value accounts

You'll work closely with our internal teams - Sales, Client Success, Research, and Product - to translate market and customer insights into campaigns that perform and scale.

**What You'll Be Responsible For**:

- Designing and delivering a demand generation strategy to attract high-fit prospects and grow pipeline
- Developing account-based marketing programs that expand relationships across our existing client base
- Building and optimising sales enablement tools and assets to support outbound success
- Creating high-converting landing pages and architecting full-funnel journeys
- Running and optimising paid digital campaigns across platforms like Google Ads, LinkedIn, programmatic, and more
- Working with Marketing Ops to ensure tracking and performance metrics are established and reported on

**What We're Looking For**:

- 5+ years in a mid-to-senior level B2B marketing role (or equivalent responsibility)
- Solid experience executing demand generation campaigns that drive measurable results
- Strong understanding of paid digital advertising—Google Ads, LinkedIn, GDN, and/or programmatic
- Proven skills in crafting compelling messaging and campaign copy
- Experience with CRM and marketing automation tools (HubSpot, Pardot, Marketo, etc.)
- Confident in building and optimising conversion-focused landing pages
- Strong grasp of marketing performance metrics, attribution, and campaign ROI
- Able to draft or brief wireframes for landing pages and campaign assets
- Familiarity with the technology industry or IT services
- Certifications in key platforms (e.g., HubSpot, Google Ads, etc.)

**Why Join ADAPT?**:
You'll be joining a mission-led organisation that's reshaping how Australia's business and tech leaders solve their biggest challenges.

As part of our marketing team, you'll have the autonomy to take charge, the support to succeed, and the opportunity to make your mark on a fast-scaling division.
- Hybrid work environment
- Access to ADAPT's executive-level research and insights
- Collaborative, energetic, and entrepreneurial team culture
- No corporate bureaucracy and red tape to slow you down
- Family-first culture that prioritises being there for the little and big moments