Demand Generation Marketing Manager

**Are you a B2B marketer who loves designing campaigns that open doors, build relationships, and drive pipeline at the enterprise level?**:
At ADAPT, we enable technology vendors to win with local enterprise buyers — by giving them access to decision-maker intelligence, peer-to-peer events, and go-to-market advisory that accelerates growth.

Our Vendor Go-to-Market Services are expanding, and we're looking for a **Demand Generation Marketing Manager** to help us bring them to market with precision and creativity.

From exclusive executive conferences (Edge) to private roundtables, CxO intelligence, and bespoke go-to-market advisory, you'll be marketing the most direct and trusted path to Australia's enterprise technology leaders.

**About the Role**:
You'll lead the strategy and execution of multi-channel marketing campaigns that promote our GTM services (Market Intelligence and Event Partnerships) in to sales and marketing teams within the world's top tech brands.

You'll work across paid, owned, and partner channels, crafting end-to-end campaigns that bring to life the value of ADAPT's range of GTM services for tech vendors — and you'll collaborate closely with Sales to ensure every campaign is built for conversion.

This role is ideal for someone who's:

- Experienced in B2B marketing to enterprise tech vendors
- Obsessive about pipeline, messaging, and performance
- A natural campaign architect — balancing strategy, creativity, and execution
- Confident building marketing that fuels sales conversations
- Energised by working in a 'Make it Happen", high-output environment

You'll work hand-in-hand with our Sales, Events, Research, and Advisory teams to translate insights from enterprise buyers into campaigns that capture vendor attention and convert interest into action.

**What You'll Be Responsible For**:

- Designing and delivering a demand generation strategy to attract high-fit tech vendor clients
- Promoting Edge events and private roundtables sponsorships, and GTM Intelligence & Advisory services
- Developing account-based marketing (ABM) programs for strategic accounts
- Crafting sales enablement materials that support outreach and conversions
- Building landing pages and conversion paths that communicate clear value
- Running and optimising paid campaigns across platforms like LinkedIn, Google Ads, and more
- Collaborating with Marketing Ops to ensure data, tracking, and insights are sharp and actionable

**What We're Looking For**:

- 5+ years in B2B marketing, ideally with experience targeting sales/marketing leaders in tech
- Strong track record in pipeline-building campaigns
- Experience with paid media, especially LinkedIn, Google, and retargeting platforms
- Confident writer with a knack for clear, persuasive messaging
- Familiar with CRM and marketing automation (HubSpot, Pardot, Salesforce, etc.)
- Understands ABM, content strategy, and sales/marketing alignment
- Capable of working independently while driving cross-functional collaboration
- Comfortable in fast-paced, high-output environments
- Bonus: Experience working with or for enterprise tech vendors or event-led marketing

**Why Join ADAPT?**:
You'll be joining a high-performing, small-but-mighty team that's redefining how tech vendors go to market in Australia. At ADAPT, you won't be stuck in silos—you'll be empowered to lead, innovate, and have real impact.
- Hybrid work environment with flexibility
- Access to ADAPT's CxO-level research, events, and insights
- Tight-knit, entrepreneurial team culture
- No corporate red tape — just outcomes, ownership, and speed
- Family-first culture that supports balance and big moments