Global Antenna Segment Marketing Manager

1 week ago

Australia Quectel Full time

Overview
Quectel Global Antenna Segment Marketing Manager role based in Other Side Of The Moon, Australia. This position leads marketing initiatives across the antenna portfolio, with a focus on combo and external antennas. The role is responsible for developing and executing global go-to-market strategies that drive growth, increase brand visibility and expand our presence in key vertical markets. The ideal candidate will have hands-on experience in IoT antenna marketing with a strong understanding of market dynamics, customer needs and technology trends.
Key Responsibilities
Lead global segment marketing strategy for embedded, external and combo antennas, ensuring alignment with product development and sales goals.
Identify and assess new markets, customer segments and use cases for antenna products, with a focus on high-growth verticals.
Analyze key customer buying criteria to inform product positioning, marketing strategies and sales approaches.
Develop value propositions, segment positioning and messaging that resonates with technical and commercial audiences.
Create targeted promotional content and marketing campaigns that drive awareness, generate leads and support sales enablement across global regions.
Collaborate with product management, field application engineering (FAE), sales and regional marketing teams to deliver cohesive go-to-market plans.
Drive thought leadership through white papers, case studies, webinars and industry event participation.
Monitor market trends, customer feedback and competitive activity to inform strategy and positioning.
Own and track marketing KPIs for the antenna segment, continuously optimizing campaigns and messaging for improved performance.
Qualifications
Bachelor's degree in Marketing, Engineering, Business, or a related field; MBA is a plus.
Minimum of 3 years of experience in a marketing role within the antenna industry, with a strong focus on combo and external antennas.
Fluent in written and spoken English.
Deep understanding of antenna technologies, applications and key markets.
Proven track record in developing and executing marketing strategies that successfully target and engage new customer segments.
Strong storytelling skills and the ability to translate technical features into value-driven messaging.
Proficiency in digital marketing tools, CRM systems, and campaign performance analytics.
Excellent cross-functional collaboration and project management skills in a global context.
Self-starter with a strategic mindset and a passion for wireless technology and connectivity solutions.
What We Offer
Innovative Spirit: Work in a creative environment that encourages new ideas and solutions.
Career Development: We invest in your growth and continuous learning.
Team Culture: Join a motivated team that collaborates to shape the future of IoT.
Flexibility: Enjoy flexible working hours and the opportunity to work remotely.
Only shortlisted candidates will be contacted.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Telecommunications
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