Global Growth Marketing Strategist

1 week ago

Australia beBeeAcquisition Full time $120,000 - $160,000

Our purpose is to automate routine tasks and provide actionable insights for small businesses.

Key Responsibilities:
  • Develop a growth strategy for inbound lead activity targeting prospect accountants and bookkeepers.
  • Owning the end-to-end growth strategy for Accountant & Bookkeeper partner acquisition across multiple markets.
  • Driving measurable growth in qualified lead volume and quality through A/B testing and experimentation.
  • Testing and validating new channel opportunities based on emerging technologies and market shifts.
  • Connecting global campaigns to business priorities and regional targets.
  • Designing and executing growth-focused campaigns using systematic A/B testing and optimization frameworks.
  • Building scalable acquisition funnels that drive consistent lead volume growth while improving qualification rates.
  • Implementing growth hacking techniques across multiple channels to accelerate partner acquisition.
  • Leading cross-functional campaign strategy ensuring alignment between product marketing, regional marketing, and performance teams.
  • Enhancing lead quality improvement through advanced segmentation, scoring, and nurturing strategies.
  • Supporting conversion rate optimization across major touchpoints in the partner acquisition journey.
  • Analyzing funnel performance data to identify bottlenecks and growth opportunities.
  • Driving sales alignment through data-driven insights and optimized lead handoff processes.
  • Championing a growth mindset across partner marketing organization through training and knowledge sharing.
  • Influencing product and content strategy based on acquisition performance insights.
  • Forecasting and measuring impact and recommending campaign improvements.
Requirements:
  • A track record of strong impact / revenue growth.
  • Experience working in global marketing function and high growth, competitive environment.
  • Previous experience working with lead generation teams (performance marketing, SEO, CRO).
  • Experimental based approach.
  • Experience working in teams developing/enhancing multi-touch attribution systems.
  • Deep analytical, data-first mindset.
  • Knowledge of marketing and sales tech and lead management processes.
  • Strong CRM knowledge, preferably comfortable with Salesforce.
  • Growth mindset.
  • Commercial focus and ability to calculate and articulate ROI.
  • Ability to build collaborative relationships remotely and across timezones.
  • Strong communication skills.

At our company, we value diversity of thought and have a human-first culture of respect, fairness, and inclusion. Benefits include generous paid leave, dedicated paid leave for physical and mental wellbeing, employee resource groups, wellbeing programming, medical, dental, vision, and disability insurance, fertility and family forming financial support, 401k contribution matching, and many other benefits that reflect our human value.

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