Antenna Segment Marketing Professional

2 weeks ago

Australia beBeeMarketing Full time $90,000 - $120,000

Job Overview

This role leads marketing efforts across the antenna portfolio, focusing on combo and external antennas. The ideal candidate will have hands-on experience in IoT antenna marketing with a strong understanding of market dynamics, customer needs, and technology trends.

Key Responsibilities:

  • Develop and execute global go-to-market strategies for embedded, external, and combo antennas, ensuring alignment with product development and sales goals.
  • Identify and assess new markets, customer segments, and use cases for antenna products, focusing on high-growth verticals.
  • Analyze key customer buying criteria to inform product positioning, marketing strategies, and sales approaches.
  • Develop value propositions, segment positioning, and messaging that resonates with technical and commercial audiences.
  • Create targeted promotional content and marketing campaigns that drive awareness, generate leads, and support sales enablement across global regions.
  • Collaborate with product management, field application engineering (FAE), sales, and regional marketing teams to deliver cohesive go-to-market plans.
  • Drive thought leadership through white papers, case studies, webinars, and industry event participation.
  • Monitor market trends, customer feedback, and competitive activity to inform strategy and positioning.
  • Own and track marketing KPIs for the antenna segment, continuously optimizing campaigns and messaging for improved performance.

Required Skills and Qualifications:

  • Bachelor's degree in Marketing, Engineering, Business, or a related field; MBA is a plus.
  • Minimum of 3 years of experience in a marketing role within the antenna industry, with a strong focus on combo and external antennas.
  • Fluent in written and spoken English.
  • Deep understanding of antenna technologies, applications, and key markets.
  • Proven track record in developing and executing marketing strategies that successfully target and engage new customer segments.
  • Strong storytelling skills and the ability to translate technical features into value-driven messaging.
  • Proficiency in digital marketing tools, CRM systems, and campaign performance analytics.
  • Excellent cross-functional collaboration and project management skills in a global context.
  • Self-starter with a strategic mindset and a passion for wireless technology and connectivity solutions.

Benefits:

  • Innovative Spirit: Work in a creative environment that encourages new ideas and solutions.
  • Career Development: We invest in your growth and continuous learning.
  • Team Culture: Join a motivated team that collaborates to shape the future of IoT.
  • Flexibility: Enjoy flexible working hours and the opportunity to work remotely.

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