Marketing Manager

1 week ago


Melbourne, Victoria, Australia The Commons Local Eating House Full time

About The CommonsThe Commons is an ecosystem of entrepreneurs, businesses, and curious minds—working, connecting, and growing under a common roof.
Driven by the sincere desire to see people flourish, we support curiosity and believe in the collective power of people to instigate change.
Our focus is on building and strengthening community, and we challenge the status quo in an effort to innovate.As a fast-growing team, we offer endless opportunities for professional development, career progression, and collaboration with some of the brightest minds in the industry.
We thrive on creativity, innovation, and a strong team culture that champions fresh ideas and ambitious thinking.
If you're looking for a dynamic workplace where no two days are the same, where your contributions truly make an impact, and where you'll be surrounded by passionate, like-minded individuals – The Commons is the place to be.About the RoleWe're on the hunt for a strategic and creative Marketing Manager to lead the execution of dynamic campaigns that elevate The Commons and The Commons Health Club brands on a 12-month Parental Leave Contract.
This is a pivotal role that blends leadership with hands-on execution to drive brand awareness, grow community engagement, and support member acquisition across all locations.Reporting to the Head of Marketing and managing two direct reports, you'll work cross-functionally with teams across the business to deliver high-impact, community-led campaigns.
If you're a passionate marketer with a strong grasp of branding, digital strategy, and storytelling – and you're ready to make your mark in a values-driven, fast-paced environment – we'd love to hear from you.
This role is set to commence in September.About YouYou are an experienced marketing professional with a flair for creative storytelling, strategic thinking, and data-driven decision-making.
You bring a strong background in digital marketing and content creation, and you thrive in environments where community and creativity intersect.
A collaborative leader, you're comfortable juggling multiple projects while inspiring those around you and keeping brand integrity at the heart of everything you do.Key ResponsibilitiesMarketing CampaignsLead the planning and execution of integrated campaigns that support new space openings, product launches, events, and brand awareness goals.Collaborate with internal teams and external partners to ensure campaign alignment and consistency across all touch points.Content & CommunicationsDevelop and manage engaging content across channels including website, blog, email, and social media.Own and maintain editorial calendars and ensure on-brand, timely communication with members and audiences.Digital MarketingExecute performance marketing strategies, including Meta, Google Ads, and SEO.Optimise landing pages and digital funnels, track performance, and use data to inform key decisions.Social MediaOversee social media channels for The Commons, The Commons Health Club, Forum, and Central House across Instagram, Facebook, LinkedIn, and TikTok.Manage and support the Social Media Coordinator in content planning and community engagement.Community EngagementPartner with Community and Events teams to amplify in-space initiatives.Capture and share stories of members, events, and partnerships that reinforce our community-first brand.Insights & ReportingMonitor and report on campaign performance, website traffic, and audience engagement.Deliver actionable insights to improve outcomes and drive continuous growth.Stakeholder CollaborationWork closely with Sales, Operations, and Community teams to ensure alignment on marketing goals and priorities.Required Skills & Experience5+ years' experience in marketing, ideally within co-working, hospitality, lifestyle, or creative industriesProven success in developing and delivering multichannel marketing campaignsStrong copywriting and storytelling skills across multiple formatsProficiency in Google Ads, Meta Business Suite, SEO, and CRM platformsStrong analytical mindset with experience in reporting and optimisationExcellent project management skills and ability to manage competing prioritiesExperience working in community-focused or member-driven environments highly regardedA collaborative and proactive team player with a solutions-first mindsetBenefits of working at The CommonsCollins Street Head OfficeOn-site Chef with nutritious lunch provided dailyHybrid work model with 1 WFH day per weekFree counselling sessionsBirthday leaveQuarterly team dinners & generous awardsBirthday & anniversary giftsState social committees with monthly events (e.g. pub drinks, picnics, bowling, movie nights)Weekly "Saturday Sweat" group exercise sessionWeekly member events program (e.g. breakfast club, yoga, drinks)Exclusive annual Halloween partyValuesAll actions and behaviours must align with the company's core values:Putting our members firstFostering our communityWorking together as a teamConstantly learning and growing
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