Field Marketing Manager

Join to apply for the
Field Marketing Manager
role at
Simpro Software
First Things First – What We Can Offer You
Leave to foster personal connections, health & overall well-being
Employee Assistance Program
Generous Parental Leave Program
Paid Volunteer Leave Days
Public Holiday Exchange Scheme
Delicious, free, chef-prepared lunch daily on site
Enjoy up to 4 weeks a year of flexible 'Work from Anywhere' time
Talent Referral Program – get rewarded for referring a friend to join our team
Casual dress and relaxed office environment
Fun team camaraderie and events
Opportunities for career progression and development
Diverse training & internal networking opportunities across all of our product lines
A range of other fantastic benefits
Check out our website for more about working at Simpro Group
The Job
The Field Marketing Manager is responsible for growing the Simpro Group brand and generating sales leads through developing and executing a highly effective field marketing strategy for Australia and New Zealand.
What You'll Do
Strategy:
Responsible for supporting our GTM strategy for territory accounts through regional trade shows, webinars, associations, partner led events and exclusive closing events.
Build and execute a comprehensive strategy inclusive of industry association, partners, and publishers
Plan and execute programs that build the Simpro brand and create a healthy lead pipeline.
Create and manage the region's budget.
Events & Campaigns:
Produce events from concept through completion, including planning, budgeting, managing stakeholders and vendors, execution, staffing and reporting.
Identify opportunities and innovative ways to engage our target audiences through sponsored industry events, trade shows, conferences, etc.
Collaborate with the campaigns team to extend and localize global campaign strategies for regional execution. Ensure messaging, content, creative, and promotional tactics are tailored to resonate with local audiences while maintaining campaign integrity and driving effectiveness across events and initiatives.
Sales & Marketing Collaboration:
Partner closely with revenue leaders, account executives and BDRs on pre-show and post-show strategies to maximize pipeline generation.
Coordinate closely with sales and marketing stakeholders to ensure seamless planning, execution, and two-way communication between teams.
Industry Association & Partnerships:
Build and maintain relationships with industry associations, media, event suppliers, publications, partners and community organizations that help meet business outcomes.
Support joint field and partner events that drive shared pipeline and engagement.
Oversee Simpro and Aroflo's presence at relevant industry events including speaking and sponsorship opportunities.
Reporting & KPIs:
Define, track and report on metrics, and utilizing this to identify opportunities for continuous improvement.
Forecast, evaluate, and report on program effectiveness and return on investment (ROI) as well as sharing of key learnings and outcomes.
What You'll Bring
2+ years B2B SaaS experience
4+ years of proven experience in field marketing and/or events experience in B2B SaaS, software or technology companies
Bachelor's degree in Marketing, Business or a related field
An orchestrator and collaborator while being both tactical and strategic
Excellent project management and organizational skills with the ability to prioritize and multitask in a fast-paced environment
Proficiency in leveraging data and reporting tools to drive informed decision-making, including the ability to analyze, interpret, and act upon data insights effectively
Strong analytical skills to assess program and event data and performance, manage budgets, review and optimize strategies
Excellent communication and interpersonal skills to build relationships across sales, marketing and external vendors and associates
Experience and ability to work independently while progressing multiple priorities forward simultaneously
Creative thinking and problem-solving abilities to develop innovative marketing initiatives
Proficient in Google Suite, Salesforce.com, Asana and Looker
Ability to travel 20-30% to AU and NZ based trade shows, events and meetings
Core values
We Are One Team
We Are Customer Centric
We Are Growth Minded
We Are Accountable
We Celebrate Success
Simpro, AroFlo, BigChange & ClockShark are equal opportunity employers with a best-of-class onboarding program and supportive team environments. We embrace and support culture diversity and Equal Employment Opportunity. Aboriginals, Torres Strait Islanders and minority groups are encouraged to apply.
Visit to learn more about us and our values.
We would like to take this opportunity to thank all candidates for their application.
Please note, no agencies will be accepted in the recruitment of this role.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Software Development
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