Digital Advisor, Electronic Direct Mail

2 weeks ago

Melbourne, Victoria, Australia Hudson Australia Full time

**The Role**:
Are you a EDM specialist, experienced in government communications?

We are seeking a Digital Advisor, with experience in EDMs to support the management and governance of the Department's electronic direct mail (EDM) channels. You will ensure they are monitored and able to deliver on user needs and the Department's priority communication activities.

You will plan, build, and publish articles, posts and newsletters for multiple audiences, and provide advice to help align channels and products to digital standards.

The role works closely with other teams in the Communications Division, advising on digital communication approaches and helping to implement communication plans, strategies and campaigns.

***

**VPS4 Equivalent | Contract to June 30**

**Key Responsibilities**:

- Contribute to the management of the Department's HTML newsletters and other digital channels, overseeing elements such as structure, accessibility, usability, analytics, metadata and system support
- Design and build website sections including user journeys, information architecture and content
- Contribute to planning and implementation activities to develop and improve digital channels
- Use digital expertise and excellent writing skills to drive engagement through the Department's channels
- Support the development of communication action plans for the Division's campaigns and promotional activities
- Actively participate in cross-functional teams working to implement the Department's communication project
- Provide advice and training on the best ways to communicate with target audiences via digital channels
- Guide others to in their development of digital communications
- Provide advice across a range of Division activities, projects and campaigns to ensure a coordinated approach to digital communication
- Quality assure digital content submitted by authors providing clear and constructive feedback

**About You**:

- Uses understanding of digital channels to advise how they can help deliver on communication objectives
- Builds organisational capability in writing and maintaining digital content
- Manages digital content effectively using working knowledge of HTML, analytics, image optimisation, and content management systems
- Advises on digital communication practice and trends, including usability, accessibility, information architecture and metrics

**Qualifications and Experience**:

- A degree in communications, public relations, journalism, or a related field

**How to Apply**:

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