Digital Communication Strategist

2 weeks ago

Melbourne, Victoria, Australia beBeeDigitalCommunications Full time $79,778 - $117,777

Job Title:

Digital Communications Specialist

We are seeking a Digital Communications Specialist with experience in electronic direct mail (EDM) channels to support the management and governance of these channels.

The successful candidate will ensure EDMs are monitored and deliver on user needs and priority communication activities.

Key Responsibilities:

  • Contribute to managing HTML newsletters and other digital channels, overseeing structure, accessibility, usability, analytics, metadata, and system support.
  • Design and build website sections, including user journeys, information architecture, and content.
  • Contribute to planning and implementation activities to develop and improve digital channels.
  • Use digital expertise and writing skills to drive engagement through digital channels.
  • Support communication action plans for division campaigns and promotional activities.
  • Participate in cross-functional teams implementing communication projects.
  • Provide advice and training on communicating with target audiences via digital channels.
  • Guide others in developing digital communications.
  • Provide advice across division activities, projects, and campaigns for coordinated digital communication.
  • Quality assure digital content submitted by authors, providing clear feedback.

About You:

Successful candidates use understanding of digital channels to advise on achieving communication objectives. They build organisational capability in writing and maintaining digital content, manage digital content effectively using working knowledge of HTML, analytics, image optimisation, and content management systems. They advise on digital communication practice and trends, including usability, accessibility, information architecture, and metrics.

Qualifications and Experience:

  • Degree in communications, public relations, journalism, or related field.

Searchable Title: Electronic Direct Mail Specialist - Contributes to EDM channel management, designing and building website sections, planning and implementing digital channel improvements, and driving engagement through digital channels.

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