Senior Digital Audience Strategist

20 hours ago

Sydney, New South Wales, Australia Bebeedigitalleader Full time

Key Roles
This leadership position plays a pivotal role in shaping the digital audience experience for a major brand.
Develop and execute a unified strategic vision for web and email programs, focusing on audience acquisition, engagement, nurture, and conversion.
Own the website, ensuring it aligns with global brand consistency while delivering exceptional local relevance and performance.
Architect the overarching email marketing strategy, defining audience segmentation, lifecycle communications, and nurture programs that guide prospects through the funnel.
Drive audience growth by establishing best practices for search engines and new AI-powered platforms.
Collaborate with HQ teams to implement SEO best practices while advocating for specific market needs.
Key Responsibilities
The ideal candidate will drive our regional web presence, architect email marketing strategies, and ensure every digital touchpoint is optimised for user experience and business impact. You will lead a team of web and email specialists, manage key agency relationships, and collaborate extensively with local and global stakeholders to achieve marketing objectives.
This role requires strong leadership skills, ability to drive growth, and expertise in digital marketing.

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