Digital Audience Transformation Specialist

1 week ago

Sydney, New South Wales, Australia beBeeDigital Full time $120,000 - $165,000
Key Digital Strategist

The role entails spearheading the development and execution of a unified strategic vision for web and email programs, focusing on holistic audience growth. This involves driving regional web presence, architecting email marketing strategies, and optimising digital touchpoints for user experience and business impact.

Responsibilities
  • Develop and execute a cohesive strategic vision for web and email programmes, focusing on audience acquisition, engagement, nurture, and conversion.
  • Own the website, ensuring it aligns with global brand consistency while delivering exceptional local relevance and performance.
  • Architect the overarching email marketing strategy, defining audience segmentation, lifecycle communications, and nurture programmes that guide prospects through the funnel.
  • Ensure all web experiences feature the latest product messaging and reflect current company priorities and campaigns.
Audience Growth & Acquisition
  • Drive audience growth by establishing best practices for search engines and new AI-powered platforms. Lead efforts to improve visibility in LLMs and Google's AI Overviews, making sure our material is easily discoverable and accessible to a broader audience.
  • Manage local SEO and content agencies to produce high-impact, locally relevant content that fuels organic growth.
  • Collaborate with global HQ teams to implement SEO best practices while advocating for ANZ's specific market needs.
Engagement & Conversion Optimisation
  • Collaborate on the strategic vision of the experimentation and A/B testing programme across web and email, in partnership with the Analytics team, to continuously improve conversion rates and performance.
  • Conduct and synthesise user experience research to uncover deep user insights that inform design decisions and identify new opportunities for growth.
  • Work with developers, web producers, and marketing managers to design and test new digital experiences.
  • Support campaign managers by building compelling web journeys and integrated email communications for strategic events and marketing programmes.
  • Champion a data-driven approach to understand and optimise the end-to-end user journey.
Stakeholder Collaboration & Leadership
  • Act as the primary web strategy liaison between the Field Marketing team, Sales Development teams, and global stakeholders.
  • Build and maintain strong, collaborative relationships, understanding business needs and translating them into effective digital strategies.
  • Advocate for unique market challenges and opportunities, influencing global teams to support regional initiatives and tool adoption.
  • Manage and mentor a team of marketing professionals, fostering a culture of innovation and excellence.
Performance Reporting & Insights
  • Establish key performance indicators and regularly report on the holistic performance of web and email programmes to senior marketing leadership.
  • Deliver actionable insights on audience behaviour, channel effectiveness, and campaign impact, providing clear recommendations for future optimisation.
  • Stay ahead of the curve by analysing competitor insights to identify market trends and emerging opportunities, ensuring our strategies remain innovative and effective.

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