Marketing Insights Manager

**About the role**:

- At Entain Australia & New Zealand, we're building a market-leading Insights team focused on uplifting our Marking Analytics and searching for innovative and creative professionals willing to push the boundaries of insights. As an Insights Manager, you will work directly with insights analysts, econometricians and data scientists to deliver insights on marketing performance and identify areas for improvement and optimisation. You will work collaboratively with the Senior Marketing Managers, broader marketing department and media agencies to understand their strategies and marketing campaigns in detail to enable you to provide the best recommendations and insights possible for the business and our customers. You will be responsible for delivering results and insights on a wide range of projects, from reporting the latest results and ROIs to conducting deep-dive ad-hoc analysis to answer detailed business questions._
- This role requires an analytical and inquisitive mind and someone genuinely passionate about how we understand the effectiveness of our marketing activity and how we communicate this to the broader business. This is an opportunity to work amongst talented specialists across a broad range of analytical and statistical projects in a fast-paced environment._

**About Entain**:
At Entain Australia, the customer is at the centre of everything we do. We think differently about opportunities and thrive on innovation for our customers. To do this, we invest in the best talent to deliver our ambitions.

Our vision is to be the world leader in sports wagering, gaming, and venue entertainment. We are creating exciting and trusted customer experiences and revolutionising wagering and entertainment. We're experts in safer gambling, and the company is at the forefront of responsibility.

**Responsibilities**:

- Deliver impactful data-driven recommendations on a wide range of requests in an easy-to-understand manner.
- Develop articulate and well-presented information packs that are easily digestible by non-technical audiences of differing levels of seniority,
- Manage MMM outputs and recommendations across the department to inform their decision-making processes.
- Provide ongoing support and work collaboratively with the marketing teams to help them develop alternative marketing plans based on the findings of econometric modelling and other analytical techniques.
- Work alongside the Econometrics team to further enhance and develop the suite of MMM models.

**About You**:

- Strong analytical skills, including a talent for interpreting results and translating them into business recommendationsDemonstrated experience leading a Marketing Analytics department.
- Understanding of Market Mix Modelling (MMM) principles & techniques and experience in utilising MMM outputs to shape marketing decisions is highly advantageous.
- Proven track record of delivering technical concepts to a non-technical audience.
- Experience in SQL, Python, R, or any other statistical package is highly desirable.
- Strong technical experience in MS Excel is essential, Power BI is highly desirable.

**Why Entain**:

- Genuinely flexible work arrangements - we aim to be in the office two days a week, but we want you to work the way that best suits you and your life.
- 9-day fortnights - Yep, that's right
- Up to 12 weeks of Paid Parental leave.
- Heavily subsidised gym memberships and other paid-for services as part of our wellness calendar.
- Free onsite barista and fully stocked fridge and pantry for breakfast and lunch.
- Extensive learning and development programs so you can expand your expertise.
- Company-wide events to recognise and celebrate the great work of our team.
- We LOVE Entertainment, and Racing and Sports are at the heart of everything we do. So, it only makes sense that we provide access to free and discounted tickets to sporting and racing events.

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion, or belief, you will have a voice here and the space to do your best work. Our diverse internal networks provide support for you to express your views and make a positive difference.