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We're driven to harness the power of data-driven insights to fuel our digital innovation strategy, ensuring our members make informed financial decisions. As a seasoned Analytics Specialist – Marketing, you'll collaborate closely with our Marketing and Digital teams to craft, implement, and refine advanced analytics and machine learning models.
Key Responsibilities- Partner with cross-functional teams to identify and prioritise key analytics use cases.
- Develop predictive models for customer segmentation, propensity scoring, and life event forecasting.
- Create real-time 'next best experience' models for personalised content and product recommendations.
- Streamline model deployment in partnership with data, IT, and marketing teams.
- Evaluate build vs. buy decisions for AI platforms and model development.
- Analyse media and marketing impact on commercial outcomes.
- Present complex data insights in clear, actionable visualisations for stakeholders.
- Maintain alignment with our organisation's data standards and reporting protocols.
- A competitive remuneration package including superannuation.
- Professional training and development opportunities.
- Flexible work arrangements to suit your needs.
- Collaborative team spaces and end-of-trip facilities.
- A skilled communicator with excellent interpersonal skills.
- Proven experience in a similar role, either in-house or at a digital agency.
- Comfort working across multiple digital advertising products.
- Knowledge of marketing and advertising technologies.
- Able to manage internal stakeholders and align them to shared objectives.
- Comfortable making data-informed decisions.
- Organised and self-motivated, thriving in fast-paced environments.
