Conversion And Analytics Specialist

1 week ago

Melbourne, Victoria, Australia Honda Australia Full time

Overview
As aConversion and Analytics Specialistat Honda Australia, you will support the online customer experience through continuous A/B testing, experimentation and optimisation.
This includes analysing user behaviour, identifying opportunities for improvement, and contributing to the company's personalised digital strategy.
The role drives customer engagement and supports business growth through data-informed decisions and targeted enhancements.
You will lead the development of actionable insights and strategic recommendations aligned with broader business objectives, applying a design thinking approach to explore user needs and deliver innovative solutions.
How you'll make an impact
Assist in designing and executing MarTech personalisation strategies
Develop and monitor CRO initiatives, identifying opportunities to improve website performance and conversion rates
Execute and analyse A/B and multivariate testing to optimise landing pages and key content
Leverage analytics tools to uncover user behaviour insights and report on performance through dashboards
Manage personalisation platforms like Marketing Cloud Personalisation to support targeted optimisations
Support personalisation strategies across digital channels to enhance user engagement and conversion
Engage with internal and external stakeholders to align digital efforts with broader business objectives and manage supplier relationships
Lead development of actionable insights and strategic recommendations aligned with broader business objectives, applying design thinking to explore user needs and deliver innovative solutions
What you\'ll bring to Honda
5+ years of experience as a conversion, UX, optimisation and/or analytics specialist
Tertiary qualifications in Digital, Marketing, Mathematics, Statistics or Computer Science, or related field of study
Demonstrated experience using Google Analytics, Google Analytics 360, SimilarWeb, Hotjar, Optimizely CRO tool, Fullstory or similar
Familiarity with data visualization tools such as Tableau, MicroStrategy
Proven experience in data analysis and with digital analytics tools
Familiarity with Confluence and Jira and strong proficiency in Office 365
The Honda Experience
Attractive lease programs - vehicles & motorcycles
Product discounts - vehicles, motorcycles, power equipment, accessories & merchandise
Free loan program for lawn and garden equipment
Flexible Work Arrangements
Exciting Engagement Activities - Associates Day, end of year activities & divisional offsites
Employee Assistance Program for associates & immediate family members
Cultural Flex Days - substitute two public holidays
Access to professional development courses
Free parking
Why join Honda Australia?
At Honda, Respect for the Individual is the fundamental belief in the uniqueness of all human beings.
We strive to nurture and promote each other\'s capacity to think, reason and create.
At Honda, we understand that each individual has something to contribute to our success.
Honda is an Equal Opportunity Employer.
We support our Employees in an open, inclusive environment and give each individual the opportunity to realise their dreams.
When you join Honda, you\'ll be part of a passionate, diverse group who truly enjoy what we do
That\'s the Honda way.
Experience The Power of Dreams for yourself
Applicants must satisfactorily complete a National Criminal Records check to undertake this role.
Seniority level
Not Applicable
Employment type
Full-time
Job function
Marketing and Information Technology
Industries
Manufacturing
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