Conversion and Analytics Specialist

17 hours ago

Melbourne, Victoria, Australia Honda Australia Full time
Overview

As a Conversion and Analytics Specialist at Honda Australia, you will support the online customer experience through continuous A/B testing, experimentation and optimisation. This includes analysing user behaviour, identifying opportunities for improvement, and contributing to the company's personalised digital strategy. The role drives customer engagement and supports business growth through data-informed decisions and targeted enhancements. You will lead the development of actionable insights and strategic recommendations aligned with broader business objectives, applying a design thinking approach to explore user needs and deliver innovative solutions.


How you'll make an impact
  • Assist in designing and executing MarTech personalisation strategies
  • Develop and monitor CRO initiatives, identifying opportunities to improve website performance and conversion rates
  • Execute and analyse A/B and multivariate testing to optimise landing pages and key content
  • Leverage analytics tools to uncover user behaviour insights and report on performance through dashboards
  • Manage personalisation platforms like Marketing Cloud Personalisation to support targeted optimisations
  • Support personalisation strategies across digital channels to enhance user engagement and conversion
  • Engage with internal and external stakeholders to align digital efforts with broader business objectives and manage supplier relationships
  • Lead development of actionable insights and strategic recommendations aligned with broader business objectives, applying design thinking to explore user needs and deliver innovative solutions

What you\'ll bring to Honda
  • 5+ years of experience as a conversion, UX, optimisation and/or analytics specialist
  • Tertiary qualifications in Digital, Marketing, Mathematics, Statistics or Computer Science, or related field of study
  • Demonstrated experience using Google Analytics, Google Analytics 360, SimilarWeb, Hotjar, Optimizely CRO tool, Fullstory or similar
  • Familiarity with data visualization tools such as Tableau, MicroStrategy
  • Proven experience in data analysis and with digital analytics tools
  • Familiarity with Confluence and Jira and strong proficiency in Office 365

The Honda Experience
  • Attractive lease programs - vehicles & motorcycles
  • Product discounts - vehicles, motorcycles, power equipment, accessories & merchandise
  • Free loan program for lawn and garden equipment
  • Flexible Work Arrangements
  • Exciting Engagement Activities - Associates Day, end of year activities & divisional offsites
  • Employee Assistance Program for associates & immediate family members
  • Cultural Flex Days - substitute two public holidays
  • Access to professional development courses
  • Free parking

Why join Honda Australia?

At Honda, Respect for the Individual is the fundamental belief in the uniqueness of all human beings. We strive to nurture and promote each other\'s capacity to think, reason and create. At Honda, we understand that each individual has something to contribute to our success.


Honda is an Equal Opportunity Employer. We support our Employees in an open, inclusive environment and give each individual the opportunity to realise their dreams. When you join Honda, you\'ll be part of a passionate, diverse group who truly enjoy what we do That\'s the Honda way.


Experience The Power of Dreams for yourself


Applicants must satisfactorily complete a National Criminal Records check to undertake this role.


Seniority level
  • Not Applicable

Employment type
  • Full-time

Job function
  • Marketing and Information Technology

Industries
  • Manufacturing
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