National Brand Manager

1 week ago

Sydney, New South Wales, Australia Metcash Full time

At Metcash Food, we're the power behind local business, proudly supplying over 1600 independently owned stores in every corner of Australia and New Zealand. With a range of trusted independent brands like IGA, Foodland and Campbells/C-Store, our stores sit at the heart of their communities, providing locals with the products and homegrown produce they love most.

Our network of family-owned businesses is taking on the competition, and our Marketing, Creative and Communications Team help put them on the map. They use data-driven insights to understand what customers truly want, working with local retailers to deliver personalised solutions that make a difference.

As the Brand Manager - Value, you will assist in the development and implementation of annual Value promotional & communications plan across retail channels. This role will also include you taking lead of a portfolio of value marketing propositions and communications across retail channels. This includes influencing shopper led line selection and approved media plans. You will be working across our key channels IGA, Super Value & Local Grocer.

What you'll do
- Develop and execute creative value initiatives for retail channels ensuring strong value call outs brand attribution.
- Ensure value campaigns have a consistent message and key visual across touchpoints with excellent communication with agencies, state teams, national promotions, merchandise teams and retailers.
- Timely close outs on all initiatives communicated with agreed insights and implications.
- Support the development of campaign assets including all product and price across shopper promotions & sales events EG Better Buys, Price Match, Weekly specials.
- Work closely with National Promotions, Retail Channel, Merchandise Category Managers and state teams to execute shopper led marketing plans.
- Key contact and partner for digital marketing team for value growth initiatives

What you'll bring
- Demonstrated experience in brand or digital marketing.
- Strong experience engaging, networking and building relationships with diverse groups of internal & external stakeholders.
- Thrives in a high-performance culture with a 'can do' attitude.
- Experience managing complexity & being part of a large complex organisation.
- Strong agency management experience and shopper promotions
- Demonstrated ability to work autonomously and exceptional prioritisation and planning skills to deliver a wide variety of projects simultaneously with tight deadlines.
- Commercial acumen with ability to understand P&L's, budgets.

What we can offer
- Hybrid working - flexibility is in our DNA.
- Free on-site parking and close to public transport
- An extra week of annual leave after your first year as part of our Fifth Week program, and the opportunity to purchase annual leave to help you recharge.
- Our MetHealth wellbeing program is designed to help you enjoy work/life balance and get the most out of life.
- Access to 12 paid weeks of gender-equal parental leave for primary carers, and three weeks for partners

We're all about celebrating success, and we're proud to be a WGEA Employer of Choice for Equity, an accredited Flex Ready workplace, and a Gold Standard Mental Health First Aid skilled workplace.

The industry is changing, and we need adaptable people who thrive under pressure to build meaningful relationships with our diverse family of independents. So, get stuck into a promising career in a fast-growing industry. Together, we can supply Australia/New Zealand with a better retail future, powered by local communities.

Make your Mark

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