Marketing Manager

Marketing Manager
role at
Museum of Contemporary Art Australia
. Reports to the Head of Communications and Marketing.
The MCA encourages applications from Aboriginal and Torres Strait Islander people, people with disability, and people from diverse cultures. The MCA acknowledges the enormous contribution Aboriginal and Torres Strait Islander artists, staff, educators, arts professionals, and guests have made to the fabric of the museum since its inception. Contemporary Aboriginal and Torres Strait Islander art practice has long been central to MCA collection and exhibition programs.
Overview of the MCA
The Museum of Contemporary Art Australia (MCA) is Australia's only public museum dedicated to contemporary art.
The MCA presents, collects and engages with the work of living artists in Australia and in the world.
Guided by the principles of belonging, connection and influence, we aim to be the defining platform for contemporary art and ideas in Australia and beyond.
Located on Sydney Harbour at Tallawoladah, a home to stories, art and culture for over 65,000 years, the MCA contributes to the continuity of culture on our site.
We connect the widest possible public to contemporary art through our Collection, exhibitions, events, creative learning and access programs.
Our evolving Collection of over 4,700 artworks is the only public collection in Australia dedicated to the work of living artists, with over a third represented by Aboriginal and Torres Strait Islander artists.
As an independent, not-for-profit organisation, the MCA raises over 85% of its revenue each year through donations and commercial activities to deliver its artistic and engagement programs.
Responsibilities
The Marketing Manager is responsible for developing and delivering marketing campaigns and activity that support all aspects of the Museum, including exhibitions and programming, fundraising, commercial and membership. The role works entrepreneurially, creatively and ambitiously to drive key KPIs to drive visitation and raise revenue for the Museum, whilst also deepening engagement with contemporary art and ideas.
The Marketing Manager operates as the brand guardian for the Museum, collaborating with all departments and overseeing the MCA's marketing partnerships. They are responsible for operationalising the MCA's annual marketing calendar, managing the annual marketing budget and day-to-day activity of the team. In collaboration with the Head of Communications and Marketing, the Marketing Manager develops the MCA's brand strategy and campaigns, leads on digital strategy and ensures smooth delivery of the marketing function – partnering with the Head of Communications and Marketing on audience development planning, brand-related initiatives and internal marketing systems and processes.
The Marketing Manager collaborates closely with many departments across the organisation, including Curatorial, Graphic Design, Public Relations, Public Programs, Development, Commercial and Creative Learning teams. They also work collaboratively with Marketing contractors/freelancers on a project basis.
This role currently has 3 direct reports.
Qualifications
The ideal candidate will enjoy working in a dynamic and fast-paced environment; is a strong marketing specialist passionate about contemporary art, inspired by campaign innovation, content opportunities and audience engagement strategies.
You are a creative thinker, results-focused and data driven professional utilising insights to inform strategy. You lead teams with clarity and confidence; are a strong negotiator who can build both team and organisational capability, improve processes and influence change. The ability to listen, understand and adapt in a dynamic environment is essential.
Applications
To learn more about working with the MCA, this role and how to apply please visit our website.
Closing Date
Tuesday 9 September, 9am.
Please direct all enquiries to
Working for the MCA
The MCA is committed to equal opportunity and diversity. The MCA promotes a work environment that is free from discrimination and harassment, and where individuals are treated with fairness, equality, and dignity. Find out more about the MCA.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Marketing and Sales
Industries
Museums, Historical Sites, and Zoos
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