Head Of Next Gen Marketing

Newly created capability
- Work at the forefront of retail technology innovation High visbility leadership role

**We Are Woolworths Group
**We are Woolworths Group. 200,000+ bright minds, passionate hearts and unique perspectives connected by a shared Purpose - 'to create better experiences together for a better tomorrow.' It's that Purpose that fuels our ambition to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week.

If you're excited to turn today's blue sky thinking into a better tomorrow for future generations, you'll find yourself supported and enriched in a dynamic, inclusive and empowering workplace that reflects the diverse communities we serve. With a culture of genuine care, a flexible approach to work and opportunities across the group to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.

**What you'll do
The ways to communicate and engage with our members and customers are rapidly evolving. We are looking to innovate in how we are connecting with members and customers while more effectively leveraging content, technology, data and insights to develop a best in class omnichannel experience across all customer touchpoints.

We have recently established a new Next Gen Marketing team to define and lead the step change in how we further integrate the digital marketing capabilities required to deliver leading brand experiences by connecting end-to-end customer touchpoints. Alongside this, we want to help our team members by supporting new technology-enabled ways of working.

In the newly created role of Head of Next Gen Marketing - MarTech and AI, your mission will be to build the strategy that articulates how we'll introduce and utilise technology, data and AI to inspire our customers and team members through digital innovation and constantly evolving our increasingly digital communications touchpoints.

Our ambition is to be a world leader in bringing together our omnichannel customer brand experiences, and this will only be made possible through exceptional collaboration with our partners and stakeholders across the Woolworths Group.
- Lead initiatives to improve Group Brand and Marketing team members' technology and data utilisation for omnichannel engagement.
- Collaborate with stakeholders to articulate B&M requirements and co-design the MarTech and marketing data roadmap.
- Develop relationships with external third-parties to optimise efficiency and automation in marketing.
- Support the development and delivery of the Marketing Innovation roadmap. Oversee processes to ensure proper configuration and utilization of marketing technology for effective campaign delivery.

**What You'll Bring
- Passion and experience in retail/FMCG digital communications.
- 10+ years in digital communications and traditional marketing channels.
- Experience developing omnichannel communications and digital marketing strategies.
- Experience implementing/managing technology platforms for marketing and customer experience. Experience leading go-to-market planning and campaign delivery for digital products/services.

**What you'll experience
- A global business with endless career possibilities around every corner and across every discipline - with valuable exposure to a vast and exciting business network.
- Opportunity to Salary Sacrifice, enabling team members to purchase selected eligible items or services from pre-tax salary. Can be used for novated leases, superannuation contributions, Qantas Club membership, computing devices etc
- Provisions to allow cashing out of leave and purchasing additional leave Access to Sonder. Sonder provides free confidential 24/7 personalised financial, medical safety, psychological or physical support for team members and their families.#LI-Hybrid

**Endless possibilities with Woolworths Group
**We're a proud part of the Woolworths Group - 200,000+ bright minds, passionate hearts and unique perspectives working together connected by a shared Purpose - 'to create better experiences together for a better tomorrow.'

Here you'll be supported and empowered to explore new ideas, make brave commitments and innovate better ways to meet the food and everyday needs of more than 24 million customers every week. Backed by a culture of genuine care, a flexible approach to work and the support to grow your career and make a meaningful impact, the possibilities for what we can achieve together are endless.

**Everyone belongs at Woolworths Group
**Diversity, equity, inclusion, and belonging are key to realising our purpose of better together for a better tomorrow. We recognise the value our team's diversity brings to our business, customers, and communities and that teams with diverse experiences and backgrounds enrich our group and are better able to innovate and solve problems. As one of the largest employers i