Commercial Marketing Manager

1 week ago

Melbourne, Victoria, Australia Puma Full time

**MARKETING**

**COMMERCIAL MARKETING MANAGER**:

- Moorabbin, Australia**YOUR MISSION**:
We are seeking a Commercial Marketing Manager to join the team

The Commercial Marketing team is responsible for marketing the PUMA and CPG brands across both Trade Environments and Retail Stores, Outlets, Pop-Ups and Concession Stores.

This role is focused on planning and executing marketing activities across Australia and New Zealand.

**Key responsibilities**:
**Strategy and Planning**Develop integrated marketing plans that drive brand awareness and sell-through across PUMA retail network
-Drive consistency wherever possible across PUMA B&M and e-commerce locations
-Co-plan and manage the respective Marketing Calendars to drive key launches and activations each season
-Develop plans to drive traffic, consideration and conversation through PUMA full price stores and outlet network
-Leads and executes the marketing plan for new store openings and key activations throughout the store network

**Execution**Execute key launches in line with delivery information, KPIs and budget
-Ensure assets and imagery guidelines are adhered to, aligned with global launch dates and usage rights
-Ensure each campaign is briefed to relevant parties and delivered on time
-Explores opportunities to develop local marketing toolkits for stores to enable them to capitalize on community focused activities
-Manage staff engagement and incentive activities with the support of the Retail Operations team

**Stakeholder Management**Work with cross-functional teams to optimize marketing campaigns and investment
-Build meaningful relationships with key business representatives
-Manage third party agencies and partners to deliver the best results for the business and partners
-Liaise with regional and Global Marketing teams, sharing relevant work and collaborating on bespoke projects
-Work with Brand Marketing team to align social media messaging and content to achieve consistency market-wide

**Sell-in Support**Work with the Brand Marketing, Retail Merchandise and Retail Operations teams to plan and execute GTM sell-in presentations
-Co-manage seasonal marketing teardowns and planning

**Other**Identify opportunities to assert and grow PUMA's commitment to sustainability
-Co-manage imagery and social media toolkit requests, and basic catalogue and imagery approvals within brand guidelines
-Manage campaign and annual budgets with support from the Team Head
-Place seasonal seeding order for gifting, influencer activity and/or GWP incentives

**YOUR TALENT**:
Bachelor Degree or Higher
-5 years Trade/Retail Marketing experience for a Multi-Category Brand and/or Sport/ Lifestyle
-Project management
-Budget management
-Relationship and management
-People management
-Marketing Calendar development, management and execution
-Excellent written, verbal and presentation skills
-Proven ability to work independently and multi-task
-Detail orientated, resourceful, proactive and organised
-Self-motivated
-MS Office - Expert

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
- PUMA supports over 16,100 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

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