Driving Commercial Success as a Marketing Manager

6 days ago

Melbourne, Victoria, Australia beBeeMarketing Full time $90,000 - $120,000
Marketing Manager Position

The role of Marketing Manager involves driving commercial return by anchoring the core brand position and targeting core audiences.

  • Maximise brand awareness and engagement with relevant audiences across Australia and New Zealand.
  • Connect brand position with customers to drive commercial goals.
  • Develop operational brand strategies that align with business priorities.
  • Plan and execute events, including baby shows and internal parenting events.
  • Submit entries to relevant marketing and product awards.
Brand Communications & Channel Planning

Develop fit-for-purpose brand communications to connect, engage, convert and retain target audiences.

  • Experience in developing communications across all formats, including print, video, podcast, website, digital, social, emails, and expos.
  • Build strong relationships with creative, digital, video, and other tactical marketing agencies.
  • Activate CRM direct with new parents through automated marketing conversations.
Analytics, Reporting & Budgeting

Establish analytics and reporting metrics across the marketing function.

  • Manage dashboards of analytics to inform strategic marketing decisions.
  • Analyse market and customer insights to inform future marketing strategies.
Requirements

Mid-Senior level experience in marketing and sales.

  • Part-time employment type.
  • Excellent communication and project management skills.

This role requires a unique blend of marketing expertise and project management skills.

Applicants should have a proven track record of delivering successful marketing campaigns and managing teams to achieve commercial goals.

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