Consumer Insights Manager

**Consumer Insights Manager**:

- Location:
- Sydney- Job Type:
- Permanent- Salary:
- Contact:
- Helen Bosworth- Call:
- Helen- Reference:
- HLB - CIM**The Company**:
Based in Sydney, NSW, one of Australia's premium fresh, functional food and beverage success stories are growing quickly to extend their position as the online direct to consumer and retail industry leader in a category that is experiencing explosive growth. Their team dream and goal is simple. They are driven to find a better way to fuel active Australians, whether elite athletes

or everyday people. They do this by creating award winning, high protein fresh meals, snacks and drinks for all occasions. Founded in 2013, they have enormous ambition to continue their dominance in the category. An opportunity has arrived for a new Consumer Insights Manager to join their entrepreneurial team and culture to help them deliver the next phase of hyper growth.

**Why join?**
- Their reputation for quality work and belief that it's what brands do that matters.
- They walk in their customers' shoes. Everyday.
- Their team spirit is ultra-strong; they are in it together. They challenge ideas and champion solutions.
- Hybrid working - 2 days WFH and 3 days office from a new, state of the art facility
- On-site fully equipped gym
- Staff discounts on our delicious meals, snacks and drinks
- Recognition and reward program
- Quarterly business off-site
- On-site car parking

**The Role**:
Your primary focus will be championing the needs and desires of the customers and working closely with the Marketing team to support brand strategy and product development processes. Your role will involve identifying opportunities for growth, gaining a deeper understanding of the shoppers and consumers' motivations and requirements, enabling effective product development to match consumer demand.

As a strategic partner to various stakeholders, you'll collaborate with them to provide recommendations to the business. Your leadership will be instrumental in the strategic planning process, enhancing decision-making for the brand and innovation teams, and implementing best practices in marketing. You'll challenge yourself and others to truly connect with our consumers.

**Core responsibilities**:

- Collaborate with the Product Marketing Manager and Retail and Campaign Manager to lead all research planning processes for our brand, retail, and innovation initiatives
- Develop a thorough understanding of consumer motivations and behaviours to inform clear marketing strategies across our brand, retail, and product portfolio
- Serve as the voice of the consumer and shopper by partnering with multiple areas of the business. Assist with product innovation, campaign planning, and brand positioning work, including validation of consumer data
- Manage media and customer journey measurement - Data-driven attribution (DDA), Market Mix Model (MMM) and Share of Search
- Leverage your strong analytical skills to mine multiple data sources and generate valuable insights that unlock category growth, create consumer value opportunities, address market gaps, and drive brand/business performance
- Promote data-driven and fact-based decision making by leveraging findings from various sources and using advanced analytics and data visualisation techniques to turn facts into actionable insights
- Lead the brand tracking process, including communication evaluations, to identify the drivers of brand equity and ensure that the implications are acted upon in the business.
- Provide actionable insights to enhance decision making and learning across marketing teams, including delivering experimentation plans
- Collaborate with the eCommerce Growth Lead and Growth Marketing Lead to develop an annual experimentation plan and lead digital experience analysis
- Monthly budget management - forecasting, planning and reporting

**You**:
Culturally, they are looking for someone with relevant experience but equally important is someone with enthusiasm and energy. A passion to deliver and develop their skill set in a fun, positive growth environment.

**You'll bring**:

- Minimum 5 years experience in market research, agency or client side, with strong skills in design and implementation of consumer research (qualitative, quantitative, sensory)
- Ideally, experience working within the FMCG or Consumer Goods
- A solid track record of working in fast moving consumer goods, with experience in innovation processes, shopper activation and category management and development
- Self-driven personality with good organisational skills, demonstrated ability to manage multiple projects under time and budget pressure
- insights to our internal and external activities
- Demonstrable experience using qualitative and quantitative data to make effective decisions and recommendations
- Demonstrated ability to translate 'data' > 'information' > 'insight' and finally > 'action'

As you'll be joining a very fast paced b