Healthcare Product Marketing Strategist

2 weeks ago

Melbourne, Victoria, Australia Bebeestrategy Full time

Product Strategy Expert
Leverage your expertise in product marketing to revolutionize the quality and accessibility of healthcare. Drive growth by developing data-driven strategies that inform direction and focus.
Utilize market, customer, and competitor analysis to create actionable insights that shape our product strategy.
Transform technical features into valuable customer propositions through compelling narratives.
Design go-to-market strategies for new features and product updates, including launch communications and sales enablement.
Maintain a clear view of the market landscape and influence product strategy with customer needs and competitive insights.
Produce high-quality customer-facing content, such as pitch decks, landing pages, and in-app messaging.
Collaborate with cross-functional teams to refine positioning and deliver smooth launches.
Requirements
At least 5 years of experience in product marketing or a similar role at a B2B SaaS company, preferably in healthcare or AI.
Strong narrative skills and ability to craft engaging stories from complex technical capabilities.
Excellent market analysis skills and experience influencing product direction with customer and competitive insights.
Experience supporting product-led growth (PLG) with impactful campaigns and in-product messaging.
A collaborative attitude, proactive approach, and adaptability in a fast-paced environment.
Excellent communication skills and user empathy.
Benefits
Contribute to a rapidly growing organization shaping the future of healthcare.
Opportunity to develop and execute go-to-market strategies that drive growth and impact.
Collaborative environment with cross-functional teams.

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