Marketing Automation Specialist

6 days ago

Melbourne, Victoria, Australia Bebeelifecycle Full time

About the Opportunity
We're seeking a talented Marketing Automation Specialist to drive lifecycle marketing solutions for our business customers.
This role is part of our Parcels, Post & eCommerce division, which encompasses product management, sales, customer success, and B2B marketing.
The ideal candidate will play a key role in executing our B2B lifecycle and engagement strategy—delivering orchestrated, personalized journeys that drive measurable impact across the customer lifecycle.
You'll join a high-performing team dedicated to bringing lifecycle initiatives to life through multi-channel automation.
Using a robust martech stack, you'll design and activate dynamic, data-driven experiences that meet customers where they are.
In this role, you will be responsible for:
Customer-Centric Journey Design
- Contribute to the development of the B2B Lifecycle Marketing Strategy in mapping customer needs and designing communication journeys that add value at every touchpoint.
Data-Driven Program Execution
- Lead the development and execution of prioritized B2B lifecycle initiatives aligned to the overarching strategy and commercial goals.
Sales Enablement Platform Support
- Contribute to the ongoing management and optimization of the Seismic platform – ensuring sales teams have timely, relevant, and approved content to support customer conversations and campaign execution.
1 : 1 Communication Strategy Execution
- Lead and execute personalized 1 : 1 communication strategies for major campaigns and programs.
Content & Experience Creation
- Collaborate with internal SMEs to craft content and orchestrate customer experiences that meet project briefs.
Performance Analysis & Optimization
- Continuously analyze lifecycle performance, experiments, and customer success metrics.
Governance & Best Practice Leadership
- Champion direct communication best practices and ensure compliance with email industry standards.
Innovation & Competitive Awareness
- Stay ahead of industry trends by monitoring competitor activity and emerging technologies.
We believe our organization should reflect the diverse communities we serve and are proud to be an inclusive workplace for people from all backgrounds.

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