Marketing Automation Specialist

3 weeks ago

Melbourne, Victoria, Australia Movember Full time
Overview

We are seeking a Marketing Automation Specialist to join our Melbourne team. The Marketing Automation Specialist holds a pivotal role within the Marketing Automation team at Movember, focusing on crafting engaging, impactful experiences for Movember's supporters. Their primary responsibility lies in the strategic planning, precise execution, and insightful analysis of Movember's digital communications across assigned initiatives. The specialist will provide expert guidance and mentorship to the Marketing Automation Coordinators, particularly in navigating the operational and technical intricacies of Marketing Automation delivery and execution. They will demonstrate proficiency in delivering campaigns across Movember's global markets, leveraging automated digital marketing channels such as email marketing, SMS, and push notifications through Movember's marketing automation platform. The core objective entails crafting, optimizing, and delivering successful campaigns that drive acquisition, deepen engagement, and foster retention, all while upholding Movember's brand integrity and data-driven approaches.

For this role, you'll need:

  • 5+ years of email marketing experience utilising an enterprise marketing automation platform (such as Salesforce Marketing Cloud)
  • Highly analytical and able to derive actionable insights from data through experimentation
  • Experience coaching team members on Marketing Automation technical skills and industry best practice
  • Experience working collaboratively with teams across locations and time zones
  • Basic HTML skills
  • Excellent writing skills
  • Excellent communication skills with stakeholders at all levels
  • Works well under pressure and with deadlines
  • Above average attention to accuracy and detail, with strong organisational skills
  • Adaptability and flexibility
  • High degree of self-motivation and initiative
Responsibilities
  • Craft, optimize, and deliver campaigns across Movember's digital channels (email, SMS, push) for acquisition, engagement, and retention
  • Provide guidance and mentorship to Marketing Automation Coordinators
  • Plan and execute initiatives across Movember's global markets
  • Analyse performance data to inform strategy and improve outcomes
Benefits
  • Flexible hybrid working from home and our modern Richmond office
  • Finish work at 2pm on Fridays (Dec-Aug)
  • NFP salary packaging (pay less tax)
  • 13 weeks paid parental leave and 5 weeks annual leave
  • Fun & collaborative culture with employee social events
  • Free Headspace subscription and other wellbeing initiative
  • Relaxed dress code

GOOD CAUSE: Working for Movember, you'll help raise millions for men's health (not for a CEO's bonus). We've funded cancer research, created lifesaving medicines, and helped make cancer treatments more specific to patients' needs.

GOOD VIBES: The vibes aren't just for Fridays. We celebrate with office events, surprises, and moments that keep energy high.

GOOD CREW: We value humble, collaborative people who want to do meaningful work and support career growth.

Hybrid remote working is the norm. In the office, you can sit where you please.


#J-18808-Ljbffr

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