Marketing Automation Specialist

1 week ago

Melbourne, Victoria, Australia beBeeCustomer Full time $90,000 - $120,000
Key Job Description

Loyalty and customer relationship specialists are crucial for delivering exceptional experiences across multiple digital channels. We're seeking a skilled specialist to join our marketing team and bring meaningful customer interactions to life using smart, data-driven automation strategies.

About the Role

This central role is pivotal in implementing our customer engagement strategy by combining insight, creativity, and technical expertise to build personalized communications that meet the needs of diverse customer segments and lifecycle stages.

Primary Responsibilities
  • Develop and optimize automated campaigns (email, SMS, in-app, etc.) that guide customers through tailored touchpoints during their journey, including welcome, retention, win-back, and beyond.
  • Translate marketing and customer segment strategies into actionable programs that deepen customer engagement, increase retention, and deliver measurable outcomes.
  • Contribute to mapping customer journeys, identifying friction points, and leveraging automation to deliver seamless, consistent, and relevant digital experiences.
  • Collaborate closely with internal teams across marketing, product, sales, service, and digital to ensure loyalty and automation programs are aligned, integrated, and on-brand.
  • Evaluate and refine loyalty and automation content to ensure it's clear, compelling, and aligned with brand standards and values.
  • Monitor performance metrics such as open rates, retention, and customer lifetime value, sharing insights, tracking ROI, and making data-driven recommendations for optimization.
Requirements
  • Hold a tertiary qualification in Marketing, Communications, Digital Media, or a related field.
  • Possess 2-3 years of experience in loyalty, CRM, automations, and/or digital marketing, preferably in a fast-paced or collaborative environment.
  • Demonstrate proven experience in designing and executing automated customer journeys across email, SMS, and digital channels using platforms such as Oracle Eloqua, Braze, Dotdigital, Klayvio, etc.
  • Display a strong understanding of customer segmentation, personalization, and lifecycle marketing principles.
  • Acknowledge data privacy regulations (GDPR, spam compliance, deliverability, etc).
  • Exhibit exceptional organizational and communication skills, with the ability to manage multiple priorities and deadlines.
Benefits

As a key member of our marketing team, you'll have the opportunity to contribute to go-to-market planning, digital roadmap alignment, and campaign delivery across customer segments and channels.

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