Marketing Automation Specialist

We are seeking a Marketing Automation Specialist to join our Melbourne team.

The Marketing Automation Specialist holds a pivotal role within the Marketing Automation team at Movember, focusing on crafting engaging, impactful, and remarkable experiences for Movember's supporters. Their primary responsibility lies in the strategic planning, precise execution, and insightful analysis of Movember's digital communications across assigned initiatives.

This specialist will provide expert guidance and mentorship to the Marketing Automation Coordinators, particularly in navigating the operational and technical intricacies of Marketing Automation delivery and execution. They will demonstrate proficiency in delivering across all of Movember's global markets, leveraging automated digital marketing channels such as email marketing, SMS, and push notifications through Movember's robust marketing automation platform.

The core objective entails crafting, optimizing, and delivering successful campaigns that drive acquisition, deepen engagement, and foster retention, all while highlighting Movember's impactful role as a leader in Men's Health advocacy. The Marketing Automation Specialist adopts a thorough and methodical approach, ensuring that audience insights, data-driven strategies, and brand integrity are at the forefront. Their efforts contribute to Movember's overarching ambition of empowering men to live happier, healthier, and longer lives.

• Strategic planning, precise execution, and insightful analysis of Movember's digital communications across assigned initiatives.
• Provide expert guidance and mentorship to the Marketing Automation Coordinators on operational and technical aspects of Marketing Automation delivery and execution.
• Deliver across Movember's global markets leveraging automated digital marketing channels (email, SMS, push notifications) through Movember's marketing automation platform.
• Craft, optimize, and deliver campaigns that drive acquisition, deepen engagement, and foster retention while upholding brand integrity.
• Apply audience insights and data-driven strategies to campaigns and initiatives.

• 5+ years of email marketing experience utilizing an enterprise marketing automation platform (such as Salesforce Marketing Cloud).
• Highly analytical and able to derive actionable insights from data through experimentation.
• Experience coaching team members on Marketing Automation technical skills and industry best practice.
• Experience working collaboratively with teams across locations and time zones.
• Basic HTML skills.
• Project management skills.
• Excellent writing and communication skills with stakeholders at all levels.
• Works well under pressure and with deadlines.
• Above average attention to accuracy and detail, with strong organizational skills.
• Adaptability and flexibility; high degree of self-motivation and initiative.

• Flexible hybrid working from home and our modern Richmond office.
• Finish work at 2pm on Fridays (Dec-Aug).
• NFP salary packaging (pay less tax).
• 13 weeks paid parental leave and 5 weeks annual leave.
• Fun & collaborative culture with employee social events.
• Free Headspace subscription and other wellbeing initiatives.
• Relaxed dress code.

Good cause: Working for Movember, you'll help raise millions for men's health (not for a CEO's bonus). And all those dollars do a whole lotta good. We've funded cancer research. Created lifesaving medicines. And helped make cancer treatments less "one-size-fits-all", and more specific to each patient's needs. We're even calling for governments worldwide to get it together on men's health. By meeting directly with policymakers so they change the systems that change men's health.

Good vibes: The vibes aren't just for Fridays – even though we start weekends early nine months of the year. Here, it always feels like something big's about to happen. Be it an office-wide surprise birthday party (with cake) or an impromptu all-staff boogie.

Good crew: Let's just get this out of the way: big egos need not apply. We're all about straight-up solid human beings out to do meaningful work. People who'll help you reach career-best moments and give you the freedom to get there the best way you see fit.

Hybrid remote working is the norm. And in the office, you can sit where you please. Who knows? On any given day you could even end up desk buddies with the man who started this all.

Note: We're committed to diversity and inclusion and welcome applicants from all backgrounds.