Digital Channel Specialist

Company Description

Welcome to This Australian Life.

From the millions of Australians we protect, to those that make it happen every day at TAL, people really are what we're all about. We want to grow with you. Achieve with you. And support you to do your best work. That's why we're focused on developing leadership, promoting diversity, rewarding excellence and retaining great talent.

We're always looking for people who want to go further with us. People who do what's right, aim high, and work smart. Why not see where we can go?

**Job Description**:
We have an exciting, newly created opportunity for a Digital Channel Specialist to join our Group Life & Investments business for initially a **12 month fixed term contract** to assist with a project.

Working within our Marketing, Communications & Propositions Development team, you will be responsible for supporting the technical delivery of activities across all owned digital channels, including web, eDM, CMS and e-learning. Working with the Senior Manager, Marketing Operations, you will support campaign set-up, change execution and reporting on all digital channel activities, providing insights on best-practice approaches and making recommendations to optimise marketing activities.

Your duties will include:
**Digital channel development & management**
- Contribute to the development and delivery of the Group Marketing digital strategy across multiple platforms.
- Responsible for working with internal stakeholders and fund partners to deliver a superior digital partner experience.
- Management of marketing owned platforms and working with IT resources to deliver desired outputs.
- Effectively manage a pipeline of work and priorities.
- Execute communications developed by the Marcomms team, across digital platforms.
- Assist with the development and management of the insurance learning platform (Insurance Academy)
- Keep up to date with emerging trends and implement best practice.

**Website optimisation & BAU platform management**
- Continually optimise the user experience of the TAL partner website experience
- Trouble-shooting and ensuring performance issues are resolved in a timely manner.
- CMS management - Sitecore
- LMS management - Cornerstone
- CRM management - Microsoft Dynamics

**Reporting and analysis**
- Manage a regular digital reporting framework, preparing dashboards for circulation.
- Deep dive into web analytics and user experience regularly, analyse the opportunities and propose and deliver improvements.
- Working with developers to ensure tracking and tagging is working correctly
- Analytics - Google Analytics and Adobe Analytics

**Qualifications**:
To be successful in this role you will have:

- 2 - 5 years' experience in a digital/website management role, Financial Services experience is preferred
- Relevant tertiary qualification in technology, digital marketing or similar
- Previously worked on B2B or B2C with experience in managing agencies
- Sound CMS experience, working with digital analytics such as Adobe Analytics or Google Analytics and at least basic HTML knowledge
- Exposure to agile methodology and tools (e.g. JIRA, Asana or Rally)
- Experience in navigating complex stakeholder environments including proven successful collaboration with internal IT Teams on projects
- Strong understanding of digital technology, and understand data and how to extract insights
- Excellent communication and facilitation skills
- Demonstrates ownership and thrives on accountability
- Highly organised and proficient at stakeholder management
- Ability to think strategically and execute in detail
- Willingness to learn new skills
- Proactive, can-do attitude
- A passion for what you do

Additional Information

Work is a big part of this Australian life, and we work hard to make it one of the best parts. We don't just say it; we do it. We offer a workplace that's inclusive and flexible, supporting our people with options that let them make the most of their careers.

We know the value of having different people from all walks of life, with varied points of view and attributes regardless of their age, ethnicity, religion, sexual orientation, gender identity, intersex status or any disabilities they might be living with. We strive for a diverse and inclusive workplace where a sense of belonging encourages people to bring their full selves to work.

LI-Hybrid

Everyone at TAL has a responsibility to do the right thing and is accountable for the way they conduct themselves. Our expectations are that you follow the principles set out in our Code of Conduct when you come to work every day. Risk management is everyone's responsibility.