Head Of Creative Solutions

**About the Job**

The Head of Creative Solutions at Bolster is a creative visionary and strategic leader, responsible for shaping and evolving the agency's design, content, social, and campaign creative into a market-leading force. Sitting at the nexus of culture, media, and storytelling, this role ensures that Bolster's creative output is not only visually and conceptually groundbreaking but also strategically aligned, commercially impactful, and flawlessly executed.

A creative, empathetic and strong leader, they will lead and mentor the Creative Solutions team, fostering a high-performance culture where creativity and innovation really thrive, where people feel empowered to push boundaries,think outside the mould, and are passionate about what they do.

The Head of Creative Solutions works closely with the Group General Manager - Marketing Solutions to maintain quality control, creative innovation, and alignment with the agency's broader media strategy. They will also work alongside the Senior Leadership Team (SLT), including the Head of Media, to ensure creativity is aligned to a changing media landscape, and also help infuse Bolster's media offering with a dose of creativity.

The Head of Creative Solutions is instrumental in winning pitches, crafting compelling creative solutions for clients, and then working hand-in-glove with the delivery teams to ensure these ideas are executed at the highest level. They are responsible for bridging creative ideation and execution, ensuring Bolster delivers industry-defining work that makes an impact for our clients - whether through brand storytelling, high-production campaign creative, best-in-class social, or design-led thinking.

Ultimately, they will play a key role in building Bolster Group's reputation as APAC's most culturally connected creative and media agency.

**OK, I'm sold - but what even is Bolster?**

We are integrated communications specialists with an eye on culture.

Headquartered from Melbourne Australia, we're a team of 50+ passionate individuals spread across four specialist teams.

Our foundational clients include festivals and events such as Splendour In The Grass, Bluesfest, St Jerome's Laneway Festival, and more recently RISING Festival, ALWAYS LIVE and Sydney Festival.

Bolster Group has devised integrated campaigns for some of the world's biggest brands including Bacardi-Martini Australia, KFC, Google, EA Games, Samsung, Warner Music, and more. We're the agency you bring in when you want to play meaningfully in music and broader culture.

At Bolster, we do loads of stuff, but 3 things really well:

- Consulting: We guide brands and experience makers through a challenging landscape with pointed insights and cultural understanding. Our consulting services extend across culture marketing, creative and content, media, social and community building.
- Branded entertainment: We devise fan-led creative solutions and storytelling that helps brands cut through.
- Media: We amplify brands within impactful media, ensuring our clients are in front of the right people at the right time.

Our offering extends even further when you consider our sister agencies:

- Aeroplane (experiential and commercial rights);
- Common State (PR); and
- Going North (First Nations cultural engagement).

Ultimately, Bolster Group is famous for connecting brands to their fans.

**What You'll Be Doing**

**Creative Direction & Creative Execution**
- Lead the creative response for new business opportunities, working with the Client Partnerships team and other teams to develop compelling, insight-driven, culture-led pitches
- Oversee creative ideation, campaign direction, and design thinking, ensuring all creative work is innovative, brand-aligned, and commercially effective
- Confidently present creative ideas to clients, addressing concerns and ensuring a seamless transition from concept through to execution
- Work closely with the GM - Marketing Solutions to refine Bolster's creative offering, ensuring it remains cutting-edge and differentiated in the market
- Oversee all creative and social retainers - providing ongoing creative direction and oversight - to ensure that clients receive consistent, high-quality content and campaign work over time that is aligned to brand strategy, audience insights, and platform trends
- Optimise creative retainers, identifying opportunities to maximise both efficiency and creative impact, improve output quality and innovation, and - importantly - strategic pivots where required, to deliver work that meets and exceeds client objectives
- Work collaboratively with the Creative Solutions team members to develop engaging, culturally relevant content that drives sustained impact
- Ensure all creative outputs are measurable and performance-driven, collaborating with the GM - Marketing Solutions, strategists and the Media team to integrate audience and data-driven insights into creative execution
- Partner with the delivery team members to ens