Marketing Automation Specialist

2 days ago

Melbourne, Victoria, Australia Jetstar Airways Full time

Overview
Join Jetstar as a Marketing Automation Specialist within the marketing team. The role focuses on managing and optimizing cross-channel marketing lifecycle campaigns to enhance the customer experience after booking, with a global remit across Australia, New Zealand, and Japan and multiple language versions.
Responsibilities
Manage the post-booking customer lifecycle journey and build new automated cross-channel campaigns across email, app push, and other channels to enhance the customer experience.
Assist with template creation using HTML email assets and perform modifications where necessary.
Coordinate and implement campaigns to drive ancillary revenue, including end-to-end strategy, segmentation, technical execution, reporting and optimization in collaboration with ancillary teams.
Act as the subject matter expert in marketing, working with digital, commercial systems, data teams and IT to implement campaigns that drive incremental revenue and operational improvements.
Partner with the Digital Analyst to measure and report on campaigns with the goal of continuously improving strategy and revenue generation.
Maintain systems and processes to ensure best practices and data integrity.
Qualifications / Key Skills
Tertiary education in Business or IT, particularly in Marketing, Digital Marketing, Information Systems or a relevant field.
2+ years working across marketing automation platforms, customer lifecycle management, or fast-paced client environments.
Attention to detail and a passion for quality control.
Exceptional problem-solving skills.
Understanding of technical languages including HTML, CSS, Liquid and SQL is advantageous.
Experience with CRM marketing automation platforms such as Braze (preferred), Salesforce, Responsys.
Experience with reporting tools such as PowerBI or Adobe Analytics is desirable.
Applications
Applications close: Thursday 25 September 2025.
Life at Jetstar
Live the travel dream with staff travel discounts and join a fun, driven team where work feels like a holiday. Jetstar is committed to an inclusive culture with Employee Network Groups and welcomes applications from all backgrounds. If you have support or access requirements, please let us know what you need.
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