Digital Marketing Officer

Eligibility: Open to Everyone Permanent, Full Time Position Temporarily based at 45 Pirie Street until early 2026 then based in the riverside precinct at the iconic Adelaide Festival Centre Base Salary $85,587.17 plus 12% superannuation Are you a digital marketing expert with a passion for the arts?
Do you thrive on using data and technology to connect with
audiences?
Adelaide Festival Centre is looking for a Digital
Marketing Officer to join our dynamic team and help shape
the future of our digital presence.
About Adelaide Festival Centre Established in 1973, Adelaide Festival Centre is South
Australia's principal performing arts venue and a leading
Asia Pacific cultural centre.
Adelaide Festival Centre produces a
bold, exciting and extensive program of festivals, events and
performances all year round, to inspire educate and entertain
audiences from a variety of ages and cultures.
Adelaide Festival Centre prides itself on providing support and
development and maintaining a positive work environment for all
employees.
As the home of performing arts in South Australia,
we aim to uphold exceptional customer service to external
organisations and patrons.
Adelaide Festival Centre operates four theatres in the Adelaide
CBD – the Festival Theatre, Dunstan Playhouse, Space Theatre
and the newly redeveloped Her Majesty's Theatre.
About the vacancy This is your opportunity to play a key role in driving audience
growth and engagement across our digital channels.
Reporting to the
Manager, Digital and Social, you'll be responsible for executing
and optimising digital marketing activities, ensuring a cohesive
and customer-centric experience across every touchpoint.
You will guide the effective execution of our digital strategy,
focusing on audience segmentation and targeting, email marketing,
digital signage, website management, SEO/SEM and paid social media.
You will also have a Digital Marketing Coordinator reporting to
you, making this a great opportunity to build your leadership
skills.
Responsibilities Digital Channel Management: Drive the execution of content and campaigns across all owned channels, including our websites, email marketing, digital signage, and paid social.
Website & CMS: Maintain and optimise our website and CMS, ensuring content is always accurate, engaging, and aligned with our brand guidelines.
You'll also provide training to new users on the CMS.
Email Marketing: Lead the creation and distribution of email and SMS campaigns.
You'll implement best practices for audience segmentation, A/B testing, and automation to achieve maximum engagement.
Digital Analytics: Use digital analytics and insights to identify opportunities for improvement and report on campaign performance to the wider team.
Paid Social & SEO/SEM: Execute paid social media campaigns and apply SEO/SEM strategies to increase organic search traffic and enhance our online visibility.
Team Leadership: Provide guidance to the Digital Marketing Coordinator, lead weekly team meetings, and contribute to the development of new digital initiatives.
Competencies and Skills Essential skills and experience: Proven technical skills with email marketing platforms, website Content Management Systems (CMS), and the Adobe suite or Canva.
A solid understanding of digital marketing principles and best practices.
Excellent written, verbal, and interpersonal communication skills.
Strong analytical and problem-solving abilities with the capacity to interpret digital data.
The ability to work independently and collaboratively in a fast-paced environment.
Highly desirable skills and
experience: Tertiary qualifications in marketing or a related discipline.
Experience with digital signage systems (e.g., Elementi, Vir2Cloud).
Knowledge of the arts and entertainment industry and ticketing systems.
Previous line management experience.
Benefits and Culture Adelaide Festival Centre employs over 350 people in Lighting,
Sound, Staging, Wardrobe, Production Management, Patron Services,
Hospitality, Merchandise, Marketing, Programming, Education,
Sponsorship, Philanthropy and Corporate Services.
Joining our team means sharing our ambition to be the arts and
entertainment heart of the festival state, to entertain, engage,
educate and inspire, and to be a national and international
cultural leader and collaborator.
At Adelaide Festival Centre, we value our employees and offer a
range of benefits which include: Access to $15 staff tickets to performances in all our venues Access to 10% staff discount in all our food and beverage outlets Participating in our biannual Bring Your Dog to Work Day Taking advantage of our voluntary, flexible working arrangements Having a free annual flu vaccination Accessing our free Employee Assistance Program Working in a breast-feeding friendly workplace Working in an approved Child Safe Environment Adelaide Festival Centre is located on Kaurna Yarta.
We respect
First Nations people around Australia and acknowledge the Kaurna
people as the traditional custodians of the Adelaide Plains.
We
honour their spiritual relationship with their country, and we do
so in the spirit of reconciliation.
Adelaide Festival Centre has an
ambitious Innovate Reconciliation Action Plan in place approved by
Reconciliation Australia and is committed to being an inclusive,
supportive workplace and an employer of choice for First Nations
people.
The public sector is diverse and desires to increase in
diversity and to create opportunities for more South Australians.
Adelaide Festival Centre is an equal opportunity employer committed
to providing a working environment that embraces and values
diversity and inclusion.
If you believe this job is suited to you, don't miss this
opportunity to apply.