Digital Marketing Specialist
4 days ago
The primary goal of this role is to conceptualize and execute comprehensive marketing strategies that support the organization's programs, projects, events, and services.
- Develops and implements marketing plans for a wide range of organizational initiatives, ensuring alignment with strategic objectives.
- Creates and publishes digital content across multiple channels including social media, email newsletters, websites, and digital signage, all tailored to meet business needs.
- Crafts engaging social media content with a focus on short-form video creation and audience engagement.
- Manages and optimizes digital advertising campaigns across various platforms including social media, Google Ads (encompassing search, display, and video), and other paid platforms, with an emphasis on search engine marketing (SEM) and search engine optimization (SEO).
About You:
- Appropriate certification in Marketing, Communications, or a related field, or demonstrated relevant practical experience.
- Holds a valid South Australian Class C Driver's Licence.
- Has expertise in planning and delivering digital marketing content across social media, video, email newsletters, websites, and digital signage.
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