Digital Marketing Professional

Job Title: Digital Marketing Coordinator

Overview:

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• The Digital Marketing Coordinator is a pivotal role within our organization, supporting the Digital team's efforts across advertising, campaign management, and digital administration.">
• This full-time position involves managing and optimizing digital advertising campaigns across various self-serve platforms.">
• The successful candidate will have an understanding of digital ads, strong organizational skills, and a proactive approach to learning and innovation.">

Responsibilities:

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2. Digital Advertising:">
3. Support the Digital Advertising Manager with the management of self-serve ad platforms.">
4. Perform split testing with ad creatives and ad copy across self-serve ad platforms.">
5. Provide support with optimizing weekly digital advertising budgets across campaigns, ad sets/groups, and ad variants.">
6. Assess proposals and new opportunities from new partners and publishers and determine each opportunity's viability.">
7. Work with the conversion rate optimization process to deliver improved signup and FTD rates.">
8. Manage the changing of campaign budgets across platforms to achieve success.">
9. Ensure creative is compliant, RSG safe & adheres to NSW L&G laws.">
10. Continue with platform innovation to ensure Dabble leads the category in how we utilize each platform.">
11. Assist with first to market alpha and beta opportunities when available.">
12. Own emerging (Reddit & X) platform optimization and campaign roll out.">

Campaign Management:

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• Brief creative updates to design team and collaborate with them to deliver messaging that stands out.">
• Audit all campaign activity on a regular basis to ensure the right messages are live and we're compliant.">
• Undertake weekly reputation management across social platforms.">
• Manage the secure storage and distribution of all creative assets for the Digital team.">
• Liaise with wider marketing team and support where required to deliver a consistent customer journey.">

Digital Administration:

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• Conduct regular competitor analysis of content and advertising.">
• Deliver monthly creative reporting and insights to marketing team, and ad hoc when required.">
• Perform ad-hoc data extraction and transformation to analyze performance e.g. campaign PCRs.">
• Work with the Digital Marketing Manager to maintain attribution tracking for the wider Marketing team.">
• Become accredited in relevant platform certifications e.g. Google / YT / TT / Meta Blueprint.">

Requirements:

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• Experience in a similar brand or agency role is preferred, but not critical.">
• Understanding of Search Ads, Display Ads, and Social Media Ads is desirable.">
• Experience coordinating with external media buying agencies is a bonus.">
• Good copywriting skills and attention to detail.">
• Ability to prioritize tasks and work autonomously.">
• Excellent organizational skills and time management.">
• Thrives working in a team and collaborating with others.">
• Strong willingness to learn and be able to take on day-to-day tasks.">
• Question and challenge the way we do things.">
• Adhere to Dabble Values.">

Benefits:

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• We encourage a fulfilling life extends beyond work, and we encourage our employees to prioritize self-care and well-being.">
• A minimum of five weeks of paid annual leave for all employees.">
• Paid parental leave for both primary and secondary caregiver.">
• Flexibility with working hours to accommodate our cross-country employee base.">
• Wellness is our genuine concern.">
• We sponsor access to the Sonder app for employees and their families with 24/7 support across mental health, medical advice, safety support and more.">
• Up to 10% annual cash bonus based on Company performance metrics.">
• Day Dividend: all employees split the day's revenue evenly on their birthday each year.">

Other Opportunities:

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• National network of offices offering cross-office sponsored flights year-round.">
• Global operations span multiple markets.">
• Our innovative Daily Fantasy Sports app servicing the United States which launched in 2023.">
• Latest launch into the UK in May.">