Marketing Manager

6 days ago

Melbourne, Victoria, Australia Diversified Communications Australia Full time

Develop and deliver strategic, integrated marketing plans to meet brand and commercial targets Lead multi-channel marketing campaigns across email, social, digital, content, and PR Drive customer acquisition and retention through audience segmentation and data insights Manage external agencies and media partners to support campaign execution Oversee budget planning, forecasting and reporting to deliver strong ROI Ensure alignment of messaging across all touchpoints including brand, website, and collateral Manage on-site event marketing activities, activations, and content capture Provide regular reporting on campaign performance and insights Guide and mentor a Marketing Coordinator, supporting their growth and development Collaborate with product, commercial and delivery teams to meet shared goals 3–5 years of marketing management experience, ideally in B2B and/or event marketing At least 2 years of people or team leadership experience Proven track record in campaign execution and delivering commercial outcomes Strong digital marketing skills across SEO, SEM, paid social, email and analytics Experience using platforms such as Salesforce Account Engagement, WordPress, Asana and Google Analytics Outstanding copywriting and content development abilities High-level stakeholder and project management capabilities Strong budget management and reporting skills Excellent organisational and time management abilities Strategic thinker with a customer-first mindset Positive, adaptable, and proactive attitude Degree in Marketing, Communications or related discipline (preferred) Ready to lead bold, results-driven marketing for some of the most exciting B2B events in the country?
Apply now to join our team at Diversified.

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